SEO Tools Don’t Make You an SEO Expert, but They Can Help with SEO Marketing Strategy
Knowing the Google search keywords you should be targeting is only one step in the journey to website search engine optimization (SEO), but it’s certainly a step in the right direction.
If you’re thinking about reviewing your existing website content to determine whether you’re missing important keywords, you might want to try an easy-to-use app to guide your research.
Here are five of our favorites for conducting cursory keyword research to guide SEO strategy so that you can take the next steps with digital marketing near you, at iFocus Marketing.
Keywords Everywhere Chrome Extension
This “freemium” Chrome extension shows you monthly search volume, cost-per-click, and competition data on more than 10 websites, with built-in tools that identify keywords.
Free users get benefits for Google, YouTube, Instagram, and other sites. On Google, you’ll see a trend chart, related keywords, long-tail keywords, and trending keywords, plus Moz link metrics for domains in organic search engine results pages (SERPs).
On YouTube, free users get the Search Insights widget, SERP Metrics, Video Insights, and the Tags widget. On Instagram, you’ll get access to the HashTag Generator. Free users also have access to similar Keyword Finder tools on Amazon, Bing, Etsy, DuckDuckGo, and eBay.
Paid users get all of the free benefits, plus monthly search volume, cost-per-click, and competition and trend data, as well as historical search volume and the trend chart.
AnswerThePublic.com
Gain insight into Internet searchers’ minds with AnswerThePublic.com. AnswerThePublic collects autocomplete data from Google and other search engines, then provides every related useful phrase and question people are asking based on your keyword.
AnswerThePublic provides more than 500,000 free searches per month for all site visitors, so you can try out a few ideas. But because they’re limited, to get the best results, you’ll want to purchase a yearly or monthly plan.
An added bonus of your subscription is that you get access to ebooks and video courses to gain insight into the app’s functionality and SEO marketing strategy.
BuzzSumo.com
BuzzSumo.com takes SEO to the next level. Keywords aside, BuzzSumo provides content insights that helps users generate high-performing content ideas and monitor their performance.
Purchasing a plan gives you tons of data to help strengthen your content strategy and help you gain more likes and followers. You also get monitoring, so you don’t miss out on any opportunities.
If you’re unsure if you want to pay for a subscription, you can get 10 searches per month completely for free, plus access to content analysis reports, domain reports, influencer searches, backlinks (also known as native content), and journalist profiles.
Yoast
Yoast is the top SEO plug-in for WordPress designed to drive traffic, increase engagement, and attract website visitors from social media. With the app, you can optimize for keywords and phrases, synonyms, and related keywords.
Simply enter the keyword or phrase you want to rank for in search results, then Yoast will check your content to see whether you’re using it enough and in the right places on your site.
The Semrush tool in Yoast lets you delve into data so you can use what you learn to bolster the keywords people are actually using when looking for a service or product like yours. You’ll also get advice on improving the readability of your content, learn about structured data blogs, and more.
Keyword Surfer
This completely free Chrome extension shows you search volumes directly within Google search results so that you can conduct comprehensive keyword research and understand Google’s content guidelines.
In fact, Keyword Surfer lets you complete your entire content creation process without leaving your Google Search page. For every new Google search, you’ll find search volumes, CPS, keyword suggestions, on-page data, visibility metrics, and even related search terms.
Keyword Surfer includes a content editor with NLP-driven guidelines, so you can churn out the content on your own.
Unfortunately, Using SEO Tools Doesn’t Automatically Make You an Expert!
To build expertise in website search engine optimization, it takes lots of time to keep up with Google’s seemingly endless algorithm changes, coming up with content ideas, and continually monitoring performance.
These five tools are great for getting started or finding inspiration for your website, but without the help of an SEO expert, you’ll likely miss out on something important that could have a big impact on your business’s success.
iFocus: Digital Marketing Near You!
If you want to improve your search engine rankings, make your website more authoritative, and capture the attention of the audience already searching for your product or service, then it’s time to contact one of the ad agencies in Overland Park: iFocus Marketing.
Send us a quick message, and we’ll schedule a free discovery call with one of our business development experts to learn more about your goals and how we can help you.
If you like what you hear, we’ll map out the next steps for you to take and provide support and detailed, multi-faceted reporting for every digital marketing tactic we use. We can’t wait to help you put your keyword research to good use!
