Industry Focus for Friday, January 28, 2022
We’re a team of lifelong learners, which is why, twice a week, we share and discuss the latest marketing industry news. Together, we brainstorm creative ways to apply our new knowledge to help our clients become more successful.
And because we brag about how constantly learning is a major keystone of our agency, we decided to extend a special opportunity to you, too. That’s why, every Friday, we share our favorite industry trends with you, in Industry Focus.
This week’s Industry Focus, uh, focuses on marketing trends and the way forward. Having your finger on the pulse of digital marketing is a great way to monitor and optimize ongoing marketing strategies and pivoting when you need to.
“SEO for Financial Services Brands: Key Trends and Opportunities in Search,” by Lemuel Park in Search Engine Journal
Financial brands must take into account consumer privacy and trust and regulations in everything they do, including search engine optimization.
– Submitted by Jaron Thompson, Account Manager
Looking Ahead: 9 Trends That Will Steer Marketing in 2022,” by Peter Adams, Chris Kelly, and Natalie Koltun, in Marketing Dive
Where should you invest your marketing money this year? These projected trends provide the guidance you need to update your strategy to snag new leads and conversions.
– Submitted by Tyler Shiney, Account Manager
“The Global State of Digital 2022,” a special report from Hootsuite
Hootsuite’s latest report is 300 pages long and full of the statistics and insights you need to guide your digital marketing strategy. Download it in full, or browse the highlights online.
– Submitted by Corrie Guthmiller, Senior Manager of Social Media
“Amazon Ads Benchmark Report Q4 2021,” a special report from Tinuiti
Cost of PPC advertising is rising, inversely affecting clicks and sales, despite Amazon Ads being a fairly underutilized platform. Is this the “new normal,” or did the holidays play a factor?
– Submitted by Brandon Davis, Paid Media and Analytics Manager
“Microsoft Earnings: Search, LinkedIn Advertising Revenue Rise,” by Danny Goodwin in Search Engine Land
As advertisers look to LinkedIn and paid search ads, Microsoft posted some major revenue: $3 billion total for Microsoft Advertising. With this trend, will we see increasing cost per click?
– Submitted by Alex Mead, Paid Media Coordinator
Want more marketing strategy insights? Chat with one of our business development experts to learn how you can harness the power of digital, with help from Kansas City’s best ad agency, according to The Pitch.