Industry Focus for Friday, January 14, 2022
Twice a week, our team discusses digital marketing industry news by sharing the latest articles we’ve read and learning how we can apply this knowledge to improve our clients’ marketing strategy.
Because we’re deeply rooted in our philosophy of lifelong learning, each Friday, we’ll share our top five favorite industry news articles with you, too. Welcome to Industry Focus!
“Search incrementality: How paid and organic work together for better performance,” by George Nguyen in Search Engine Journal
Unless your brand is already a household name, your business should show up in organic search results and via paid search ads for both incrementality and protection.
– Submitted by Ryann Rinker, Agency Account Management Team Lead
“Mobile apps must now be more than a checkbox for retailers,” by Julia Gray in Retail Brew
By 2025, mobile commerce will nearly double its share of retail sales in the U.S., according to experts – an increase to 10.4 percent of all sales, and the equivalent of $728+ billion. To keep up, your retail business may need a mobile app.
– Submitted by Kandi Gerdes, Account Manager
“8 Quick SEO Wins for Your Brand New Website,” by Corey Morris in Search Engine Journal
Search engine optimization can be complex, and if you have a newly-designed website, you’ll want to quickly optimize it to get the biggest possible impact. (And remember: SEO is a long game.)
– Submitted by Brandon Tietz, Digital Copywriter
“How TikTok drives offline sales impact for advertisers,” in TikTok for Business
If you haven’t lost hours scrolling through TikTok, are you even living in 2022? And as it turns out, social media advertising on the app contributes to a positive return on ad spend – 14 percent higher paid media ROAS versus all digital media and twice the offline sales efficiency, according to three Nielsen Mix Model Meta Analyses.
– Submitted by Jenifer Calandra, Senior Digital Copywriter & Team Lead
“Social commerce to grow 3 times as fast as e-commerce, Accenture predicts,” by Chris Kelly in Marketing Dive
Social commerce is a growing industry driven by younger consumers who will contribute 62 percent of all global social commerce spend by 2025. And with nearly two-thirds of social media users making purchases on platforms in the last year, it’s safe to predict that growth will continue.
– Submitted by Brandon Davis, Paid Media & Analytics Manager
Check back next Friday for even more digital marketing industry learnings from iFocus Marketing in Overland Park, Kansas.