Industry Focus for Friday, February 18, 2022
It’s Fri-yay, and you know what that means! It’s time for Industry Focus, a weekly blog series in which our team members share our hot-topic discussion-starters on the latest marketing trends.
Continually learning and collaborating are the bread and butter of our company culture, and it’s how we’re able to help our clients succeed. We’re like superheroes. And with our powers combined, we summon business’ greatest champion: a custom digital marketing strategy.
Here are some of our best insights from this week.
“CMOs, Put These 4 Trends at the Top of Your Agenda for Success This Year,” by Grammarly (Sponsored Content) in Search Engine Land
While we prefer to get information directly from the source and avoid sponsored content, this article’s focus on the cost of ineffective communication drew us in. Data from The Harris Poll revealed that U.S. businesses lose up to $1.2 trillion due to poor workplace communication. To succeed, brands need effective communication both internally and externally.
– Submitted by Ryann Rinker, Agency Account Management Team Lead
“Signal Over Noise: A Marketer’s Guide to the Future of CTV Measurement” by Yahoo (Sponsored Content) in Digiday
Connected TV ads are a digital marketing tactic that works well – 62 percent of adults subscribe to a streaming service. But inconsistent metrics can make it hard to determine return on ad spend (ROAS). Digiday and Yahoo teamed up to showcase three measurement approaches, plus case studies to determine just how effective CTV is, all in one handy infographic.
– Submitted by Kelsey Whittle, Account Manager
“Facebook Ads: When is Paying for Engagement Worth It?” by Brooke Osmundson in Search Engine Journal
Is paying for social media ads worth it? The most direct answer is “sometimes.” With the right budget, great content, and remarketing strategies, you can kick off a powerful Facebook ad campaign in today’s pay-to-play social media world. Luckily, your local digital ad agency is up on the latest strategy and tactics and can help you with all of that.
– Submitted by Marilee Rodgers, Social Media Manager
“3 Brand Marketing Lessons from Super Bowl LVI’s Ads” by RTP Staff in Retail TouchPoints
With our Kansas City team out of the Super Bowl, we – like millions of other people – watched the big game for the commercials. Retail TouchPoints editors teamed up to glean three big lessons-learned from these ads – including highlighting compelling product benefits, playing a role in cultural discussions, and using spin to your advantage. Review the good – and the bad – for each of these three lessons.
– Submitted by Shauna Shoemake, Digital Copywriter
“Underage Drinkers Pounded Tallboys in Liquid Death’s Super Bowl Ad” David Gianatasio in Muse by Clio
“Don’t worry – it’s just canned water.” That’s what the commercial says, and it’s what we hear on repeat here in the office as we become major fans of Liquid Death’s brand strategy. We love the way their marketing team used real-life inspiration – customer stories of getting dirty looks as their kid guzzles from a can of the stuff – as the premise for their commercial. In fact, a major part of their brand story is built in response to the assumptions of strangers. Read this article, watch the commercial, and head-bang to the metal album they produced and wrote using their hate mail as lyrics.
– Submitted by Brandon Tietz, Digital Copywriter and Self-Appointed Liquid Death Office Influencer
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