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ifocus marketing weekly industry focus

Industry Focus for Friday, March 4, 2022

It’s Friday, we’re in love with Google.

To clarify, we love how Google’s digital marketing tools and our expertise help our clients achieve their business goals and connect with their audience.

It seems as though this week, Google Search, Google Ads, and search engine optimization were top-of-mind. And our social media team stopped socializing for a minute to tell us about TikTok, too.

Let’s take a look at five of our favorite discussion topics around the office this week.

“7 Local SEO Tips for Franchises & Their Locations” by Adam Heitzman, in Search Engine Journal

Franchises shouldn’t rely on parent-company search engine optimization for their local rankings. If they do, they won’t get them. Franchisee websites should follow SEO best practices, including creating Google Business profile listings, writing keyword-rich blog posts, building local backlinks, and more. Franchises face challenges when it comes to ranking in the SERPs, but with the right strategy, it isn’t a problem.

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-Submitted by Tyler Shiney, Account Manager

“Website Redesign SEO Checklist: Tips to Avoid Big Drops in Rankings” by Neil Patel on

Website redesigns are inevitable if you want your small business to look like a leader in your industry. Dated websites don’t scream reputable or knowledgable, nor do they tend to work well with updated technology and user experience trends. But redesigning your site can majorly sabotage any search engine optimization work you’ve done if you aren’t careful. We love the website redesign SEO checklist that Neil Patel provides here, as a great jumping-off point to understand what goes into your website redo.

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-Submitted by Kandi Gerdes, Account Manager

“Google Ads Updates Destination Requirements Policy” by Brooke Osmundson in Search Engine Journal

Effective starting March 21, Google Ads is updating their Destination policies, which may help spell out why Google disapproved your ads in the past. New policies will clarify guidelines for “Insufficient Original Content,” introduce a new “Destination Not Accessible” policy, and update examples in the “Destination Not Working” policy. These clarifications will help advertisers understand the changes their ads need, so they can get them running quickly.

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-Submitted by Alex Mead, Paid Media Coordinator

“Google Search Trends Show How Customer Expectations are Changing” by Matt G. Southern in Search Engine Journal

Google’s latest report shows customers want things. Period. They want things sooner, and they want them later, particularly when it comes to ecommerce and finding what they want using Google Search. How will you meet customers’ demands?

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-Submitted by Shirin Felfeli, SEO Specialist

“TikTok Shares New Tips on How to Maximize Branded Content on the Platform” by Andrew Hutchinson in Social Media Today

Thank TikTok for Business for creating an infographic to outline best practices for branded content on the app. Their own analysis arms social media experts with tips to drive brand engagement and impact, including letting creators interact with the product, combining music with voice overs, and including brand cues throughout.

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– Submitted by Katie Severino, Social Media Strategist

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It’s 2022, and most of your audience is online. Why aren’t your marketing campaigns, too?

iFocus Marketing, an ad agency specializing in the latest digital marketing tech, can get you there – and get you to your annual business goals, too.

Start driving growth in your company by chatting with one of our business development experts to understand how iFocus can create a roadmap for you – and drive the digital marketing car for you, too.

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