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industry focus 3-18-2022

Industry Focus for Friday, March 18, 2022

Don’t make your competitors green with envy as you stay up to date on the latest digital marketing developments, courtesy of iFocus Marketing!

Instead, share our weekly Industry Focus, based on our discussions about marketing current events, with everyone you know. They’ll be thankful, and you’ll have someone super smart to talk marketing with, just like we do!

In fact, here are our top five industry articles that we discussed this week.

“WordPress Stored XSS Vulnerability – Update Now,” by Roger Montii in Search Engine Journal

This week, WordPress identified two vulnerabilities they’re fixing. The biggest one is a stored XSS vulnerability that would allow an attacker to upload a script directly to your site. The second is a prototype pollution vulnerability, a flaw in the JavaScript against the website. Luckily, there’s a simple fix: be sure your website is updated to WordPress 5.9.2, and perform continual website maintenance.

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-Submitted by Jaron Thompson, Account Manager

“Ads on Disney+ Will Give More Brands a Chance,” by Kelsey Sutton in Marketing Brew

Disney is debuting an ad-supported tier to its streaming service by the year’s end, an opportunity for smaller businesses to get a piece of the OTT video ad action. Very few details are available, but the Big Mouse hinted that the ad load will be light and may be presented differently than other streaming platforms.

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-Submitted by Tyler Shiney, Account Manager

“Microsoft’s Automotive Ads Get More Placements, Roll Out Globally,” by George Nguyen in Search Engine Land

This week, Microsoft Advertising expanded Automotive Ads placement and rolled out a beta to all advertisers. The updated ad format displays in the Microsoft Audience Network, Microsoft Autos Marketplace, and the Windows search bar, powered by Bing. Microsoft plans to roll out additional expansions this year, as automotive search interest is up 48 percent this year compared to 2019.

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-Submitted by Alex Mead, Paid Media Coordinator

“New Tools for Hotels to Reconnect with Travelers,” by Julie Farago in Google Ads & Commerce Blog

Google launched free hotel booking links last year; soon advertisers will be able to access new click reporting in the Hotel Center to see number of clicks, link impressions, booking value, and more. Hoteliers also will be able to share their nightly rates and availability on Google via their Google Business Profile, if they meet the platform’s eligibility requirements.

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-Submitted by Brandon Davis, Paid Media and Analytics Manager

“Google I/O Takes Place May 11th and 12th, and It Will Be Fully Available Online” by Jay Peters in The Verge

Google’s annual developer conference, Google I/O, will be completely free to everyone this year. A limited live audience made of Google employees and partners will attend, while all sessions are offered virtually. Online registration will be available at a later date. You can bet our team members will be in attendance!

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-Submitted by Joyce Wong, Traffic Coordinator

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