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industry focus 3 11 2022

Industry Focus for Friday, March 11, 2022

The iFocus Marketing team discussed 15 marketing industry current events this week, with social media topics coming out as our favorites, plus some really big landmark news about Microsoft Ads, and timely ideas for International Women’s Day.

We think these topics are so important, we wanted to share them with everyone. That’s why they’re here, in our Industry Focus blog post, a weekly update on the latest marketing trends.

Here are our top five industry articles this week.

“A Simple TikTok Engagement Calculator (+5 Tips to Increase Engagement) by Hannah Macready, in the Hootsuite blog

Likes, comments, shares, and views on TikTok come from a super-engaged audience. That makes the app a veritable goldmine for marketers. So how can you improve the success of your TikTok campaigns? Hootsuite has some great ideas – and so does our social media team at iFocus.

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-Submitted by Ryann Rinker, Agency Account Management Team Lead

“7 Tips on How to Generate Leads on Instagram in 2022” by Roza Tsvetkova on Falcon.IO by Brandwatch

Tapping into Instagram’s pool of more than 1 billion potential customers takes a successful social media campaign strategy; proper use of Insta’s features; and a really, ridiculously good-looking business profile. We love these tips for small businesses just getting started.

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-Submitted by Morgan Kuhrt, Agency Account Coordinator

“New Study Looks at How Static Ads Perform Against Video Ads on Pinterest” by Robert Katai in Social Media Today

It’s official: static ads perform best on Pinterest, and video ads are ideal for potential customers already in the marketing funnel. And guess what? Pinterest audiences are changing and growing, specifically the 50 to 54 age group. Don’t sleep on Pinterest as a viable social media ad host!

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– Submitted by Katie Severino, Social Media Strategist

“Microsoft Advertising Announces New Ad Type for Service Providers” by George Nguyen in Search Engine Land

Professional service ads are now available in the United States and Canada. They’re similar to Google’s Local Service Ads, designed for advertisers like insurance agents, real estate agents, and more. The paid search ads will appear on Bing in the right-hand rail of search results, next to text ads. Expect Microsoft to expand this hugely important offering in the near future.

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-Submitted by Alex Mead, Paid Media Coordinator, and Tyler Shiney, Account Manager

“10 Women in SEO & Marketing on How to #BreakTheBias” by Brooke Osmundson in Search Engine Journal

With International Women’s Day earlier this week – and literally always – iFocus strives for inclusion and breaking barriers. Search Engine Journal gives us some great ideas from women in the industry for getting ahead, overcoming the pay gap, and generally being awesome.

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-Submitted by Shirin Felfeli, SEO Specialist

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