And Why “Free” Doesn’t Always Mean Easy
Did you know that seven out of ten customers who visit a business or make a purchase use information they found online? It’s no secret how they’re finding that info, either – Google!
If you’ve been looking for simple ways to increase clicks that lead to sales, then our digital marketing agency has tips on how to use two of the hottest free tools from Google to market your business online – and advice on where to get help when you’re feeling overwhelmed with digital marketing strategies.
Get On the Map With Google Business Profile
Google Business Profile is a way for small businesses to gain visibility in search results and appear on Google Maps. Formerly known as Google My Business, this tool from Google is free and simple to set up.
Plus, you can edit your profile, resolve issues, and complete your verification directly from Google Search. Check out what else you can do with your Google Business Profile:
- Add photos of your business
- Encourage reviews
- Make it extra easy for customers and clients to find your business
- Promote events
- Provide information like hours and phone number
What Are the Benefits of Google Business Profile?
Google Business Profile will help your business rank higher in Google Search results, but it also has many other benefits. Here’s what you can expect by keeping your business profile updated:
A Better Reputation
Businesses that are verified on Google Business Profile are almost three times more likely to be considered more reputable than businesses that are not.
Get More Traffic On Your Website
Users interact with your Google Business Profile in several ways. This leads to up to seven times more clicks on the link to your website.
That Includes Actual Foot Traffic, Too
When customers see your verified business profile on Google and find relevant information, they are 70 percent more likely to visit your business.
Increase Your Sales
A person who visits a business with a verified profile is 50 percent more likely to make a purchase. This means you’re building more relationships with customers, increasing sales, and putting more money in your pocket.
Claiming Your Google Business Profile Is Just the First Step
What most business owners don’t realize when they set out on a mini-digital marketing campaign with Google Business Profile is that anyone can update your profile, which means you need to stay on top of keeping it updated with relevant information and excellent key search terms.
You also need to follow Google’s specific guidelines for Google Business Profile – or you risk getting your profile suspended.
How Can a Digital Marketing Agency Help Me Use Google Business Profile?
Search engine results pages can be overwhelming, and it’s easy for your business to get lost in an endless list of results. But Google wants to give users the best online – and offline – experience possible, which means it favors a Google Business Profile with more information and more user engagement.
Having an incredible Google Business Profile is the best local SEO strategy that any eligible business can use to interact with their target audience and rank higher in Google – but to get real results, it takes a bit of finesse and a lot of effort.
If you’re like most business owners, you simply don’t have time to constantly keep track of your Google Business Profile. That’s where our team at iFocus Marketing brings in the heavy hitters to knock your Google rankings out of the park!
Get expert keyword research, digital marketing and social media strategies, better brand awareness, and personalized services that turn clicks into sales on your website and in your brick-and-mortar building.
Pair Your Business Profile With Google Search Console
Another free service your business can’t do without is Google Search Console. This tool helps you monitor and maintain your website’s presence in Google Search results. It also gathers essential information and insights into your audience. Sometimes, you can even resolve server errors, site load issues, and security issues on your website.
The best part is that you don’t even need to login to Google Search Console every day to use it. Here’s a look at everything this free tool can do for your website:
- Confirm that Google can actually find and crawl your site
- Identify and fix indexing problems and request re-indexing of new or updated content
- Report how often your site appears in Google Search and how often searchers click through certain queries
- Send alerts when Google encounters indexing or spam issues on your website
- Show you which sites link to your website
- Troubleshoot issues for AMP, mobile usability, and other important search features
Google Business Profile and Google Search Console are just two free tools in an entire collection provided by Google to help you analyze important metrics on your website. To get the best results on Google Search, it’s best to combine the entire suite.
Get a Digital Marketing Agency That Knows What They’re Talking About
Crawls, indexing, AMP? Just because these Google tools are free, doesn’t make them easy to use. If you feel you spend more time dealing with digital marketing strategies than you do with clients, then you’re losing money on two fronts. At iFocus Marketing, we know how to use the full suite of Google tools to drive results and save you from staring at your computer screen. And we have the time to keep learning every time Google updates its algorithm.
Are you ready for your website to rank highly on Google and get the traffic you deserve? Then call our team of experts at (913) 708-8567, or send us a message online to request a discovery call and see how we can help you build a better business with our marketing strategies.
Our digital marketing services are comprehensive at iFocus. Ask us how we can help you go viral with our social media services and our rebranding strategies, too!