Industry Focus for Friday, April 1, 2022
When you partner with iFocus Marketing, you receive an assigned account manager to help you strategize and carry out your digital marketing tactics. This dedicated point-person learns all about your business so they can provide the support you need, before you even know you need it.
This week, our account managers dominated in sharing our hottest marketing discussion topics. Our service-line experts – our search engine optimization team, paid search team, and more – are already incorporating the latest strategies into our client offerings.
Digital marketing is never stagnant, and neither are we. Here were our hot topics from this week in our latest edition of Industry Focus.
“How to Make Paid Search Work for B2B Marketing,” by Tim Jensen in Search Engine Journal
Business-to-business advertising is tough when it comes to paid search, but using certain tactics can help you snag qualified leads, like clear ad copy, layered audiences, awesome landing pages, and keywords that suggest you have solutions for biz problems.
-Submitted by Tyler Shiney, Account Manager
“Top 25 Local Search Ranking Signals You Need to Know,” by Kevin Rowe in Search Engine Journal
Marketers can improve their local SEO by learning 25 local search ranking signals to get into Google’s Local Pack. Local Pack is Google’s top three most relevant results that show up above organic listings when a searcher makes a query, like “best ad agency in Kansas City.” Your Google Business profile, positive online reviews, structured data markup, social media presence, and more are all important.
-Submitted by Jaron Thompson, Account Manager
“Voice Search Optimization at Scale: A Guide for Enterprise Marketers,” by Ludwig Makhyan in Search Engine Journal
Siri, optimize voice search for my enterprise. Long-tail keywords, mobile experience, schema, conversational language, and Google actions go a long way in getting your enterprise found via voice search. These scalable solutions work, no matter how big your business is.
-Submitted by Kandi Gerdes, Account Manager
“6 Ways to Get Your Small Business Ready for the Metaverse,” by Zaheer Dodhia in Entrepreneur
Expect the Metaverse to change how you do business. The time is now to find better ways to connect with your target audience so your business survives the transition. You need to know your niche, consider rebranding, take advantage of online initiatives, update your business on search engines, remain adaptable, and keep doing what you’re doing now.
-Submitted by Kelsey Whittle, Account Manager
“Helping Your Products Stand Out to Shoppers,” by Matt Madrigal in Google’s The Keyword
If you know how your shoppers are finding your products online and understand what they want, you can boost your sales! Google’s new Shopping Experience Scorecard can help you out, as the tech leader promises to deliver additional actionable insights, even for free listings on Google Shopping.
-Submitted by Brandon Davis, Paid Media and Analytics Manager
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iFocus Marketing is a marketing agency first, of course. But we’re also a tech-savvy service that doles out benefits to your business at every turn.
Hiring our Kansas City ad agency not only sends leads your way and drives conversions. It also improves your company’s visibility in the latest search platforms so you can capture customers early in the marketing funnel – or relay race, as we prefer to see it.
Let our business development team show you what you’re missing out on. Request a discovery call today via our website to find out how iFocus Marketing can drive you toward meeting your goals.