Industry Focus for Friday, April 29, 2022
The cherry blossoms are in bloom and our allergies are acting up a little, but no amount of pollen is going to keep our eyes off the latest developments in the world of marketing.
We’re coming at you with a little more swag than normal. iFocus Marketing took home five AMBIT Awards last week, which included gold awards in Paid Search Marketing and Organic SEO Campaigns.
Now that the party’s over, we’re ready to get back to work. Here are this week’s hot topics in social media ads and management solutions and display advertising.
“Nine Strategies to Keep in Mind for TikTok Ads,” featured in Foxwell Digital
Are you about to explore the uncharted territories of TikTok for the very first time with an ad campaign? Believe it or not, there are a lot of wrong ways to go about it that may seem counterintuitive. Professionally shot video, for instance, is a HUGE no-no on the Tok. People can see right through it. Learn more about the dos and don’ts so you don’t slip up.
-Submitted by Ryann Rinker, Account Manager – Agency Team Lead
“4 Smart Tactics for Advanced Google Ads Audience Targeting,” by Ben Wood in Search Engine Journal
What good is a Google Ad campaign if it’s not even targeting the right people? Not much good at all. Fortunately, there are some rather ingenious ways to adjust your audience parameters to optimize your target. Remember, good marketing strategy runs on data-driven decisions.
-Submitted by Kandi Gerdes, Account Manager
“Google, Microsoft report strong search ad revenue growth,” by Danny Goodwin in Search Engine Land
Search ad revenue is absolutely booming right now. We’re talking billions, people. Although the major players like Google and YouTube rake in the majority of the dough, there’s still plenty of revenue to be made by smaller companies and startups with a well strategized search campaign.
-Submitted by Alex Mead, Paid Media Coordinator
“Google Ads Implements 3-Strike Policy Rule,” by Brooke Osmundson in Search Engine Journal
Three strikes – you’re out! Google Ads just updated their violation policies for accounts with a new three-strikes rule. They’ve got a laundry list of things that could potentially trigger including clickbait, credit repair, and personal loans. If you want to ensure your account doesn’t get benched permanently, make sure to consult with a digital marketing agency who knows which ads are in the clear.
-Submitted by Brandon Davis, Paid Media & Analytics Manager
“Instagram’s Working on a New Option That Would Simplify Reels Monetization for Creators,” by Andrew Hutchinson in Social Media Today
We all know that Instagram is directly competing with TikTok to win over the top content creators in the space. So, what’s the best way to do that? Making it easier to monetize always helps, which is exactly what the IG folks are doing with Reels.
-Submitted by Katie Severino, Social Media Strategist
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