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Industry Focus for Friday, April 22, 2022

Our team of lifelong learners and marketing aficionados talk every day about the latest developments in our industry, not just because we’re curious, but also because we’re inspired to use our newfound knowledge for the benefit of our clients.

At iFocus Marketing, we put our data where our mouth is. We’ll show you exactly how well your campaigns and marketing efforts performed, make tweaks to get you an even better return on ad spend, and labor in the creative trenches to deliver brilliant marketing visuals and copy.

And with this week’s hot topics, we’re ready to get to work, especially in the realm of our social media ads and management solutions and search engine optimization services.

Social Media Marketing

“Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content,” by Andrew Hutchinson in Social Media Today

Instagram’s new original content ranking algorithm can only predict whether something is original content, which means the update to the social media platform could have unintended results. But we’re looking toward the positives: SMBs who share unique content are likely to be seen because they aren’t content aggregators. And Instagram reports that content edited outside the app and then uploaded won’t be penalized under their new process, so keep creating engaging content and sharing!

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-Submitted by Katie Severino, Social Media Analyst

“TikTok Ads for Beginners: A Complete Guide and Steps to Success,” by Andrea Atzori in Search Engine Journal

The growing time-wasting platform TikTok – and we say that very, very affectionately – can get you in front of an active audience of one billion users – but advertising on the app isn’t for every business. Should you, or shouldn’t you? We love that this guide outlines the good, the bad, and the vital-to-know – and our social media ads and management team is ready to help you add the clock app to your digital marketing strategy, if you’re willing.

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-Submitted by Marilee Rodgers, Social Media Manager

“New Report Highlights That Instagram Hashtags Don’t Significantly Increase Post Engagement,” by Adina Jipa in Social Media Today

Our team was pretty shocked to learn that hashtags won’t necessarily help with post engagement – but they still are important to include. Instagram reiterated that hashtags aren’t meant for distribution, but rather categorization – and independent data backs that up. It’s still a good practice to include a few hashtags to get the best possible engagement.

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-Submitted by Brandon Tietz, Digital Copywriter

Search Engine Optimization and Marketing Content

“Ask an SEO: Why Would Optimizing Existing Content Cause Rankings to Drop?” by Miranda Miller in Search Engine Journal

We see it all the time: a business owner attempts to update their existing content or website, or even transition their site to a new host on their own, and search rankings suffer as a result. But optimization should never negatively affect your rankings, and ranking fluctuations are normal. So what do you do? This article explains – and our search engine optimization team can help you take care of it.

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-Submitted by Tyler Shiney, Account Manager

“Mother’s Day 2022: 3 Search Trends to Know,” by Danny Goodwin in Search Engine Land

Mother’s Day is May 8, so if you haven’t started working on your marketing strategy for this big gifting holiday, then you’ll want to save this information in your back pocket for next year. For SEO, this year’s trends include popular search queries, including those for specific gifts, and tips for local SEO searches. For 2023, start your digital marketing campaigns no later than early April.

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-Submitted by Shauna Shoemake, Digital Copywriter

Talk Nerdy to Us – About Digital Marketing, That Is

We make a bold claim on our website: “We love data so much, we might marry it.” Don’t challenge us on that, because we’ll find a way to make it happen, just like we find a way to carry out powerful strategic digital marketing on a daily basis.

See what our Kansas City ad agency can do for your business. Request a free discovery call today.

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