Playing the Long Game: How SEO Services and Content Marketing Go Hand-in-Hand

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Your Content Marketing Strategy Will Take Six Months or More to See Results

Both SEO services and content marketing rely on similar data and metrics to fuel decision-making. Keyword rankings, traffic, user experience, and content quality are the four major driving forces that lay the foundation for success.

But because Google crawls websites fairly infrequently – between every four and 30 days – it takes time for your content strategy and technical SEO updates to take effect, and you likely won’t see the full result of your efforts for at least six months.

An SEO agency can help you achieve a strong SEO and content strategy. And because SEO is a factor that connects to all your other digital marketing tactics, you can’t afford to ignore it.

What Is Search Engine Optimization?

The process of search engine optimization is a technical one with the goal of increasing website traffic and ensuring your site appears at the top of search engine results pages (SERPs) for a range of relevant keywords.

Complete SEO services include on-page and technical optimization to ensure your website is set up properly to enable Google to crawl it.

What Is Content Marketing Strategy?

Content marketing strategy meshes with and supports your SEO services because it also attracts and engages your website visitors, through the creation of blog articles, videos, and other types of content. Your content strategy can also include native content, or backlinking, in which another website links to yours via a blog post.

While technical SEO services get your website high on the SERPs (with help from keyword-rich content), your content both on and off your page is what helps keep your audience on your site and helps establish your brand as an authority.

Your Website’s User Experience

Technical SEO is responsible for ensuring all the parts of your website that you don’t see win over search engine crawlers and receive higher rankings.

This type of optimization includes:

  • Repairing broken links that trigger error codes
  • Ensuring your URL slug indicates your subpages are relevant
  • Having a functional sitemap
  • Including tagging, like header tags and title tags

If your technical search engine optimization is perfect and has you ranking highly in the SERPs, but your on-page content is lackluster, your site visitors will still leave quickly. Content strategy partners with smart UX and graphic design to keep site traffic on your page for longer.

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The Content on Your Website

Repetitive, low-value content diminishes your site’s rankings as search engines crawl and index it. And when your site visitors learn that your pages don’t contain the relevant information they need, they’ll leave quickly, too.

Content must be engaging and interesting to achieve higher rankings in the SERPs and to keep your clients on your site. Engaging content tends to answer questions your audience is asking or solve a problem they’re having.

A strong content marketing strategy is attuned to what site visitors want, and addresses each of your audience personas as they move through the marketing relay.

How-to headlines and other explainers will garner more clicks to your site, particularly if those headlines contain important keywords – the terms your audience is searching for.

Keywords

An effective keyword strategy supports content strategy, search engine optimization, and search engine marketing. Google’s Keyword Planner, Moz, or SEMRush are powerful tools for researching relevant keywords.

Professional content writers will then embed the keywords in on-page and blog content, while SEO professionals ensure these same keywords are part of their technical optimization.

It’s easy to commit keyword sins, however. Keyword stuffing, excessive content repetition, or failing to identify the right ones can be ruinous for your ranking in the SERPs. If you’re new to the world of SEO and content marketing, it’s better to err on the side of caution and collaborate with a marketing agency near you to take on these key responsibilities.

Driving Traffic with SEO Services and Content Marketing Strategy

Inbound linking, like backlinks and native content, help drive traffic to your website from sites with higher domain authorities.

Even your backlink content should be as engaging and thoughtful as the blogs you post on your website – which can make it easier to garner these links through an SEO agency.

Get an SEO and Content Marketing Strategy That Drives Results

The best digital marketing agency in Kansas City can outline your entire strategy and technical SEO upgrades, carry it out, and provide you with monthly reports so you can watch your website traffic and other metrics increase.

It’s a nearly hands-off approach for you, so you can focus on pursuing your business goals while the professionals take care of complex digital marketing tactics.

To see how a long-term SEO and content strategy could help you build your brand, request a free discovery call from iFocus Marketing.

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