Your Content Marketing Strategy Matters! An SEO Agency Can Help Create It.
If your business has a website, then you’ve probably, at the very least, considered SEO services from a marketing agency near you.
Native content, one of those services, is a power hitter when it comes to a strong content marketing strategy; without it, you risk missing out on increasing your company’s SEO value and growing your domain authority.
Not sure what all this means? The best digital marketing agency in Kansas City – according to The Pitch KC and our extremely unbiased team of search engine optimization pros – is here to walk you through it. We’ll start by explaining the basics, and then by putting all the pieces together.
What Is Domain Authority?
Domain authority is a metric that predicts the likelihood that your domain – your website – will appear in search engine results pages (SERPs) compared to its competitors.
In general, a domain authority ranks your site from 1 to 100, with higher numbers meaning your website is more likely to perform well in the SERPs. The better you perform the more customers you gain.
The Algorithm and Domain Authority Are Not Associated
Google does not use domain authority directly as a ranking factor, so it won’t necessarily improve your search rankings. However, the aspects of your website that contribute to domain authority absolutely do. You can think of your domain authority as an indicator of the performance of your website.
Search engine optimization tools that calculate domain authority (Moz, Hubspot, or SEMRush, for example) consider all the aspects of your website that the Google algorithm would be concerned with, and thus are able to provide a domain authority score as a snapshot of performance.
What Is a Native Content Article? Is It Different from a Backlink?
Native content is a blog written for an external website, in which anchor text keywords link back to your site. These links provide search engine optimization value for your webpages.
The websites that host your native content blog should have a higher domain authority than your own site.
You may have heard of native content being more commonly referred to as a backlink. They are generally the same. At iFocus Marketing, we offer both backlinking services (which garners your small business a piece of off-page content per month) and native content SEO services (which gets you a set number of off-page pieces annually).
Strategic native content links can be acquired – and content written – through artificial intelligence or bots. It’s better, however, to do it “manually,” by contacting related blogs, publications, or other websites to broker placement of an article on their website and having a professional copywriter create the content. An SEO agency like iFocus Marketing can help you with this, as the Google algorithm could penalize your website for AI-generated content or self-creating links through online directories, a blog comment signature, or other tactics.
The right way to gain backlinks and native content – by building relationships with blogs and other publications – and providing quality content with strong anchor text and a link to a webpage on your site – will be far more effective for your SEO.
Why Should My SEO Services Include Backlinking?
Off-site ranking factors are important to your website’s search engine optimization. Although the Google algorithm changes regularly, what remains true is that off-page SEO is vital for your page’s rankability in the SERPs.
Why do you need it? Moz’s data from their Search Engine Ranking Factors study show that off-site SEO factors carry more than 50 percent of the ranking factor weight. Your website simply cannot afford to not have backlinks as part of your content marketing strategy.
Need to Sign Up for SEO Services from Our Ad Agency in Kansas City? Here’s How.
If you aren’t well-versed in search engine optimization – and understandably, most people aren’t – you may not realize the areas in which your website performance could improve.
The only way to identify steps to take toward improving SEO is by examining your website’s current metrics through Google Analytics 4, content quality, keywords, metadata, and more. Doing so will help you understand how to rise in the ranks of the SERPs and be seen by end users.
A free marketing strategy discovery call with iFocus Marketing can reveal how your website is performing and what you can do to improve it. Our team will conduct an in-house audit to review your business’ digital presence and evaluate its visibility in the SERPs. You’ll also receive a free competitive analysis, which shows you what your competitors are doing and how your website compares to theirs in terms of functionality, performance, and search engine optimization.
All you have to do is request your discovery call. Let’s chat!
Jenifer Calandra is an award-winning digital copywriter and copy team lead at iFocus Marketing with 12 years of marketing experience. She curates copy from conception to completion, capturing client voices, and building their authority in their industry. Her knack for storytelling is deeply rooted in journalism, and you’ll find her work published in various regional newspapers and magazines. At home, dogs and a never-ending cascade of home-improvement projects rule her life.