Black Friday & Cyber Monday: A Marketing Guide for Small Businesses

a letter board with 'black friday' on it lays next to an alarm clock

Seize the BFCM Moment with Help from Your Friendly Neighborhood Digital Marketing Agency

While many of us are still trying to stretch out each remaining summer day (including Friday summer office hours at a certain award-winning Kansas City ad agency) it’s important to remember that Black Friday and Cyber Monday (BFCM) marketing has begun!

Last year, shoppers spent around $9 billion on Black Friday, so this is a prime opportunity for your products and services to shine. And don’t worry, you’re not late – you’re right on time, and the best digital marketing agency in Kansas City is here to help, as always.

Spending Predictions for BFCM 2022 are Here – and There’s Good News

Amazon Prime Day 2022 is an excellent indicator of consumer spending, and the online retailer significantly exceeded last year’s sales despite global concerns about high prices. This means one thing: consumers are ready to spend this holiday season.

With that in mind, here are some key insights and takeaways that can inform your digital marketing strategy for BFCM 2022, courtesy of a rather thoughtful and strategic marketing agency near you (us).

Insight 1: Amazon Prime Days spending rose 8.5 percent compared to 2021 Prime Days – that’s huge. Consumers focused primarily on products and services they often purchase during BFCM sales.

Takeaway: Consumers are already thinking about the holidays, so it’s definitely time to develop a content marketing strategy for BFCM.

Insight 2: Consumers are more attracted to e-commerce than ever. Believe it or not, this industry continues to grow!

Takeaway, the Sequel: It’s time to position your website and e-commerce platforms to target new and old users.

Insight 3: When consumers are concerned about prices, they focus on brand loyalty as well as reviews.

Yet Another Takeaway: With the help of our digital marketing expertise, you can engage, target, and retarget customers who are shopping online as well as spruce up your content to emphasize the quality and importance of your products and services.

If you’re already intrigued about what we’re bringing to the table, consider setting up a discovery call with iFocus Marketing, the digital marketing agency Kansas City is buzzing about.

What This All Means for Your BFCM Content Marketing Strategy

a neon sign with the words 'black friday sale' in front of a brick wall

Like our insights and takeaways? Great. Now let’s get into the how. Here are some easy steps to ensure your BFCM marketing plan is a success.

And because we practice what we preach at the best digital marketing agency in Kansas City, this is a strategy we can implement specifically for you.

Here’s the plan:

Run Social Ads with the Help of Our Digital Marketing Agency Expertise

We recommend running social ads starting in September and all the way up through BFCM. As you get started, think through your audience – who do you want to reach? What visuals and text will directly, unequivocally communicate that you have deals, specials, and promotions available for BFCM?

We can present you with a content marketing strategy that fires on all channels at our Kansas City ad agency. We’ll make your social platforms a place consumers want to return to again and again for engaging content – and for you, this means Black Friday and Cyber Monday conversions!

Pair Your Social with Retargeting Ads

Retargeting, what? We can explain. A retargeting ad allows you to display your ads on users’ screens after they’ve visited and left your website.

These ads will redirect them back to your site, especially when – as we mentioned above in our BFCM insights – consumers are lingering online a little longer to make sure they get the very best deal from their Black Friday and Cyber Monday shopping experience.

Thanks to our digital marketing agency’s research-driven approach, we can ensure that these retargeting ads are persuasive, unique, fresh, and authentic – and that they lead to the conversions you want.

We spend our days studying effective content marketing strategies. Imagine our mighty Kansas City ad agency as a kind of think tank-slash-laboratory where we come up with superior bespoke social media content and retargeting ads for all of our customers. Once you learn this about us, you won’t be surprised we were named the “Best Marketing Agency in Kansas City” by The Pitch, among other honors.

We will get to know you and your business so well, you’ll look forward to talking to us as much as we look forward to talking to you!

It’s Never Too Late to Get Into E-Commerce

If you’re reading this blog and realizing you’ve missed out on enhancing your business with an e-commerce website, it’s never too late.

Check out our key suggestions for transforming your business into an online consumer experience through a carefully, creatively built e-commerce platform.

An e-commerce platform opens you up to a whole new world of possibilities. With this tool in your belt, you can then integrate the site with your social media accounts, optimize your site to rank high when people search for your industry on Google, and much more.

We’ve Got a Black Friday & Cyber Monday Plan for You at Our Digital Marketing Agency

We want to make sure your business is front and center when shoppers come looking for the exceptional products and services you offer on Black Friday and Cyber Monday.

We’re here to offer our broad, yet creative and data-informed range of marketing services that makes us an award-winning ad agency in Kansas City.

If you’re ready to turn BFCM into the next big opportunity to take your business to new heights, request a discovery call to learn what we can do for you at iFocus Marketing, the smartest, hardest-working marketing agency near you.

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