Industry Focus for Friday, August 19, 2022
Since its start with MySpace – or maybe Facebook – social media has been evolving at a mindblowing pace, not once slowing down since the early 2000s.
This week, social media news dominated our industry conversations, especially Reels, showing just how much of a chokehold TikTok has on every platform trying to compete with them.
“Why Brands and Agencies are Hiring TikTok Creators,” by Phoebe Bain in Marketing Brew
If you want a super creative social media presence, you have to hire super creative people to manage your accounts. That’s a no-brainer – and it’s why agencies are offering TikTok creators a nice salary to join them full time. Because platforms like TikTok require full-time content creation to stay trending, agencies are only too happy to find someone dedicated to the craft and knowledgeable about what makes the best, most engaging videos – the kind that make even grown adults lose four hours at a time to the app.
-Submitted by Meagan Sanchez, Account Coordinator
“Meta Introduces New Way to Schedule Facebook Reels,” by Matt G. Southern inSearch Engine Journal
To try to tame the TikTok beast, Facebook is pulling out all the stops to make its Reels more desirable and easier to use. One way is by introducing a new feature integrated into Meta Creator Studio to schedule video publication in three easy steps. Native scheduling capabilities are still in development for the Instagram version of Reels – so stay tuned.
-Submitted by Jaron Thompson, Account Manager
“Meta Shares New Reals Creation Tips, Based on Successful Creators,” by Andrew Hutchinson inSocial Media Today
Speaking of Reels, it’s now Meta’s fastest-growing content platform. As such, it comes with plenty of opportunities to get exposure for your brand. Meta shared a new set of tips for creating successful Reels, straight from its most prolific creators. They summarized their advice into eight key points. Our favorite? Use subtitles to provide access to new audiences!
-Submitted by Katie Severino, Social Media Analyst
“New Instagram Reels Features Include Crossposting, Insights, + More,” by Matt G. Southern inSearch Engine Journal
Instagram is celebrating three new features this week, one of which will be a big time-saver for marketers serving content across both Reels platforms. The updates include the “Add Yours” sticker, Instagram-to-Facebook crossposting of video content, and Facebook Reels Insights. Crossposting is pretty self-explanatory, and the “Add Yours” sticker already exists on Facebook Reels, to encourage others to post a video response. And new Facebook Reels insights let social media professionals see data like reach, average watch time, and other metrics to help gauge performance.
-Submitted by Marilee Rodgers, Social Media Manager
“5 B2B Social Media Trends That Will Change Your Whole Strategy,” by Mark Walker-Ford forSocial Media Today
Business-to-business social media management is a little more complex than business-to-consumer, but it’s still a super important part of digital marketing. In fact, 82 percent of CMOs say social media is their top-growing marketing channel! This infographic is full of great ideas to help B2B social media managers connect with their audiences and grow their engagement. Is your social media budget ready?
-Submitted by Sydney Weeks, Social Media Coordinator
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