Industry Focus for Friday, October 7, 2022
Depending on who you ask, spooky season/pumpkin spice season is upon us. For us at iFocus Marketing, it’s simply Q4. We’ve entered the new quarter strong and are ready to make big impacts on our clients’ business success.
One big way we ensure we’re capable of these feats of digital marketing is by staying vigilantly up-to-date on industry news, including the latest trends in social media strategy. Keep reading to get five hot highlights you need to know to ensure your business’s marketing is successful and engaging to your target audience.
“TikTok Moves Forward With Live Shopping in US,” by Matt G. Southern inSearch Engine Journal
Despite an unsuccessful launch of live shopping in the UK over the summer, TikTok is planning to introduce the feature in the United States ahead of the holiday season in partnership with TalkShopLive. The new feature combines livestreams with ecommerce so viewers can buy products directly via the app. Search Engine Journal aptly compared it to QVC. It was highly successful in Asian markets, but only time will tell about how it’ll do here on U.S. soil.
-Submitted by Kylie Ledford, Account Operations Coordinator
“Twitter Accepts Musk’s $44B Offer to End Takeover Saga,” by Noah Kirsch inThe Daily Beast
After months of will-he, won’t-he, it appears billionaire Elon Musk will be moving forward with his purchase of Twitter, with the platform stating this week that it intended to close the transaction at a cost of $54.20 per share, Musk’s original offer. Part of the deal, apparently, includes a stay in litigation so that Musk would not have to sit for a deposition later this week. What this big change will bring to a reliable social media platform, only time will tell.
-Submitted by Brandon Tietz, Senior Digital Copywriter
“Meta Detects 400 Apps That Are Stealing Users’ Facebook and Instagram Log-In Info,” by Andrew Hutchinson in Social Media Today
This year alone, Meta, the parent company of both Facebook and Instagram, have found 400 apps offering fake tools and features with the intention of stealing log-in credentials. These scam apps required users to log in with their Facebook credentials in order to access them. The majority, Meta said, were photo editing apps. It’s a fair warning to be wary of third-party apps that require social sign-ins, especially if you’re using the same log-in information for your business social media profiles.
-Submitted by Jacee Winn, Paid Media Coordinator
“Instagram Shares New Tips on How to Use Instagram Reels for Marketing,” by Andrew Hutchinson in Social Media Today
Recently, Instagram released a 23-page overview of how businesses can use Reels for promotion and engagement. The document also includes tips for Reels ads and working with content creators or influencers. Overall, it’s a handy resource for marketers and business owners looking to reach their audiences on this growing social media platform – and it’s worthwhile to save it to your computer for future reference.
-Submitted by Katie Severino, Social Media Analyst
Podcast Recommendation: “How to Create the Perfect Buyer Persona” by The Marketing Millenials
We love playing podcasts in the background as we work, and The Marketing Millennials podcast is some of our team members’ favorite! In this episode, we learned how to get buyer personas right – and why it’s vital to talk to stakeholders before developing them. Your buyer personas are so important and influence all the content and advertising you put in front of your audience, including on social media, in your blogs, and in paid media.
-Submitted by Jessie Smith, Creative Director
Don’t Be Spooked by Complicated Marketing Tactics! Partner with the Best Ad Agency in Kansas City
Still not sure what you should be doing and how you should be doing it to maximize your return on ad spend this fall and winter? iFocus Marketing has your back! To get a free discovery call and audit, send us a message online, or call us at (913) 708-8567.
We’ll talk to you about your current approach, show you what your competitors are doing, and give you recommendations for how to get ahead in Q4. We can’t wait to hear from you!