Industry Focus for Friday, December 2, 2022
If there’s one thing that’s true, it’s that the world of digital marketing is always changing. The holiday season is no exception – as evidenced by the newest developments the iFocus Marketing team discussed this week.
Here are our top five most-talked-about articles we shared among us.
“6 Ways to Engage Your Organic Search Traffic on Social Media,” by Gary Henderson in Search Engine Journal
Digital marketers are always thinking of new and creative ways to collaborate between services to see major growth. One important way to do this – as suggested in this article – is to use Facebook lookalike audiences to grow organic traffic through search engine optimization. A blog with particular keywords can help you build a target audience; you can then use lookalike audiences to target other similar users like those who engaged with the blog. (The five other ideas in this article are really smart, too!)
-Submitted by Marilee Davilla, Social Media Manager
“SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)” by Daria Sherr in Semrush Blog
An SEO agency conducted a large-scale test to determine whether removing COVID-19 advisories from a site could affect SEO. The answer? No – it neither helped nor hindered the site to remove them. The agency posited that it might actually be better for marketing in general to remove the advisories and the “bad memory” of COVID quarantines from your site. And maybe it’s time to update your site more generally. If you’re ready for a refresh, our website development team is standing by with great ideas for a whole new look and feel.
-Submitted by Jonny Uhlenhake, SEO Associate
“Musk’s Twitter ‘Amnesty’ Plan for Suspended Accounts Alarms Activists,” by Rebecca Falconer in Axios
We’ve been following the Twitter saga pretty closely and have just learned that half of Twitter’s biggest advertisers have pulled out since Elon Musk took the helm. About 90 percent of Twitter’s revenue comes from advertising, so this is a big deal. The pressure is on for Musk to make his subscription model work. And in another new development that may cause shockwaves through remaining advertisers, Musk has granted “general amnesty” for accounts previously banned for violating rules. Watch what happens next!
-Submitted by Brandon Tietz, Senior Digital Copywriter
“Microsoft Is Planning to Double the Size of Its Ad Business to $20 Billion,” by Nicole Farley in Search Engine Land
Microsoft holds a big bite of online ads, and it’s planning to double its business – but didn’t provide a specific timetable. Fiscal Year 2023 already shows their ad revenue is up 16 percent – and we bet a new partnership with Netflix and the demand-side platform Xandr will help Microsoft reach their goals. If all this talk of growing advertising and new options for paid media are dizzying, partner with a digital marketing agency who can guide you to the best options for your business: iFocus!
-Submitted by Alex Mead, Paid Media Coordinator
“LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics,” by Andrew Hutchinson in Social Media Today
With a push toward company newsletters, LinkedIn is adding new options to help users discover company pages. Expect to see SEO titles, descriptions, and tags added to newsletter uploads. The social media platform also updated their competitor tracking metrics, allowing marketers to make better comparisons and measurements. Are you using social media to your advantage? Our team can develop a strategy customized to your business to ensure you’re front-and-center on the platforms that matter most.
-Submitted by Katie Severino, Social Media Analyst
This Will Be Your Year! Achieve Your Goals with Digital Marketing Solutions
See how far digital marketing can take you by requesting a discovery call from iFocus Marketing. During it, our business development specialist will ask you questions to learn more about your business and what you do. Then, our team of experts will conduct an audit of your current marketing efforts and complete a competitive analysis, so you can see how you stack up in your industry. We’ll even put together a unique strategy for your business – and we can carry out that strategy for you, too, when you partner with us. Click here to get started.