Industry Focus December 16, 2022
Google doesn’t name just anyone a Premier Partner, but iFocus Marketing earned that ranking through our extensive certifications and proven knowledge of Google for digital marketing. And with all this great news from Google (and LinkedIn!) this week, the iFocus team was especially excited for the year to come.
So what are you waiting for? Grab your hot cocoa, plug in your laptop, and keep reading to learn more about what we discussed in our very last Industry Focus of 2022.
“A Guide to LinkedIn Content Marketing,” by Julia McCoy in Search Engine Land
Known for its networking and job-hunting features, LinkedIn is also a powerhouse for content marketing, particularly if your audience is part of the 25-to-34-year-old demographic, who make up 60 percent of platform users. Plus, we bet your competitors are on LinkedIn; 96 percent of B2B marketers use LinkedIn for content distribution. Our social media team can help you set up your business page and create a meaningful strategy for content creation and management.
-Submitted by Meagan Sanchez, Account Operations Coordinator
“12 Proven Local SEO Tips to Dominate the SERPs and Map Pack,” by Winston Burton in Search Engine Journal
Polish up your Google Business Profile and get into the local search game to show up on the first page of search results using these proven search engine optimization tips. You can even perform your own online reputation management by monitoring customer reviews and professionally responding to them. In totality, these 12 tips combine to help you get in front of your local search audience.
-Submitted by Jaron Thompson, Senior Account Operations Manager
“Google Ads Makes It Easy to Switch to Data-Driven Attribution,” by Matt G. Southern in Search Engine Journal
Google’s data-driven attribution is the default for Google Ad campaigns, and Google recommends keeping this model turned on in order to see an increase in conversions over other attribution models. To help show marketers the benefit of data-driven attribution, Google is launching a new simulation tool that shows how automatic bidding would have reacted to data-driven attribution for the previous seven days. Now able to compare the data-driven attribution model to the current model in use, digital marketers can better understand and manage Google Ads campaigns.
-Submitted by Alex Mead, Paid Media Coordinator
“Google Reveals More Information About Search Status Dashboard,” by Roger Montti in Search Engine Journal
Google recently shared its new Search Status Dashboard, which will communicate when there’s an outage related to crawling, indexing, and serving. Updates will be provided in English only, with no future plans for translation. Previously, Google shared outages via Twitter.
-Submitted by Shirin Felfeli, SEO Specialist
“Google E-E-A-T: How to Demonstrate First-Hand Experience,” by Matt G. Southern in Search Engine Journal
Google has upgraded their Experience, Authoritativeness, and Trustworthiness (EAT) acronym with another E, which represents expertise and have updated their quality rater guidelines as a result. The E-E-A-T model centers around trust because no one can have a trustworthy website without being experienced or authoritative. Well-written copy, a healthy website, and good user experience can all contribute to these categories.
-Submitted by Jenifer Calandra, Copy Team Lead and Senior Digital Copywriter
Don’t Fall Behind in Your Marketing Efforts in 2023. Pass the Baton to the Experts
The traditional marketing funnel is a stale way of looking at how the industry works, which is why iFocus sees the process as a relay race, where each step hands off the baton to a new runner – and they can pass it back and forth as needed.
Next year, if you find that the traditional downward marketing funnel isn’t working for you, then you’ll want to contact us for a free discovery call and analysis of your efforts.
We can’t wait to hear from you after the holiday season, so we can start off the new year with a serious bang for your business.