Industry Focus for Friday, January 13, 2023
The first two weeks of 2023 are under our belt, and we’ve stayed busy learning about the latest trends in digital marketing. More importantly, our team has been especially interested in all the new tools that marketers are using to effectively reach their target audiences.
We won’t keep you waiting. Here are just a few articles that caught our attention this week:
“Marketing Intelligence: What It Is and How to Use It,” by Brooke Osmundson in Search Engine Journal
Market intelligence is the actual data or information that describes the environment that your brand is part of. Using external factors, this data works to organize your marketing efforts and answer vital questions about your product’s position in the current market. It’s a must-have in your toolbox of tactics and strategies, and can put you steps ahead of your competitors. However, it isn’t just a one-and-done thing. Market intelligence is an ongoing process that can help you better understand where to spend your time, money, and resources to reach your marketing goals. As a digital marketing agency, we make data-driven decisions all day long and would love to show you how we could help you grow your brand.
Submitted by William White, Account Operations Coordinator
“Google Local Service Ads Are Now Available for Dentists,” by Nicole Farley in Search Engine Land
Local service ads are a great way to get your name in front of potential consumers who are searching for the services you offer. And just last week, Google added a new vertical in LSAs – dentists. Once verified, dentists will be able to advertise their services to prospects in their area. Getting started now can put your practice at a huge advantage over their competitors, ultimately making your information more accessible and bringing more customers into your chairs. And as it just-so-happens, iFocus Marketing is rolling out special service offerings just for small, local businesses. (Ask us about those.)
Submitted by Morgan Kuhrt, Account Operations Coordinator
“Meta, IRI Team Up to Integrate In-Store Data with Social Ads,” by Sara Karlovitch in Marketing Dive
Meta and IRI are using the new year as a perfect opportunity to collaborate and make improvements to Meta social ads. Historically, retailer-specific campaigns on social media have been a pain point for marketers. IRI’s Ansa Measurement Solution will use campaign parameters to provide hyper-local targeting recommendations and optimization, resulting in enhanced results for brand marketers’ retailer-specific social media campaigns.
Submitted by Brady Herron, Account Operations Coordinator
“Meta Introduces New Ad Targeting Limits for Teens,” by Nicole Farley in Search Engine Land
Next month, Meta plans to remove the option for targeting social media advertising to teen users based on gender and the advertisers’ ability to use in-app activity to target personalized ads to users under 18. Once these changes are complete, personalized ads on Facebook and Instagram will solely determine relevance using age and location. Teens will also gain more control over the platforms, as they will have the option to “see less” of a given topic. For advertisers, this means you won’t be able to reach users under the age of 18 based on their in-app activity, age, or location, and may need to restrategize if this is your primary target audience.
Submitted by Alex Mead, Paid Media Coordinator
“OpenAI May Introduce a Paid Pro Version of ChatGPI,” by Matt G. Southern in Search Engine Journal
OpenAI has big plans to launch a more advanced, premium version of its ChatGPT AI-powered chatbot. This paid pro version is set to provide faster response times and higher message limits, among many other additions. Although nothing is official, OpenAI is searching for a way to monetize ChatGPT and overall improve the service. What we do know for sure is that AI isn’t going anywhere and will continue to be a commonly used tool within the industry. Marketers just have to figure out the right way to use it.
Submitted by Brandon Davis, Director of Paid Media
Want to Kick Off the Year With a Revitalized Marketing Strategy? It Isn’t Too Late!
The digital marketing world is constantly evolving, and trust us – your business won’t want to miss out on all the fun. At iFocus Marketing, we use the latest digital marketing tactics to create a custom plan to help your business goals become a reality.
Getting started has never been easier. Contact us to schedule a free discovery call and audit.
Nicole Grazier began her career at iFocus Marketing as an intern and is now an associate copywriter. She’s a recent graduate from the University of Kansas, where she received a Bachelor of Science in Strategic Communications. In her free time, she enjoys reading, staying active, and spending time with friends.