Don’t Take a Static Digital Marketing Strategy Into the New Year
2023 is approaching fast and bringing plenty of uncertainty along with it, economic and otherwise. Uncertainty can cause companies across various industries to evaluate their spending, and digital marketing strategies are sometimes the first target.
Some digital marketing companies will panic and overcorrect, resulting in mistakes across their digital marketing services or forcing them into undoing rash decisions later. Not iFocus! We never panic when uncertainty sets in because our custom digital marketing strategies are data-driven and relevant to maximizing the budget of each individual client. It may sound easy, but the secret isn’t knowing what to do, but rather, how to do it efficiently and effectively. That’s how you win awards in this business.
We’re going to let you in on a few trade secrets. Not only will we share some of the most impactful marketing tactics we’ll be using in 2023, but we’ll also illustrate how they help companies meet their business goals.
Your Digital Marketing Strategy Must Identify the Right Tactics
Digital marketing tactics are the channels and activities that help your message reach its target audience. The information about your brand, products, or benefits you offer relies on the tactics within your digital marketing strategy to be effective. Tactics can also work the other way by enabling your audience to engage with you. Whether that be for feedback on how your message was received, further questions, or other challenges they are facing, having these channels open is always a benefit for your digital marketing strategy.
One thing about tactics that digital marketing companies have realized is that they are not universal. Your digital marketing strategy should identify tactics that are relevant to different audiences, capabilities, and parts of the relay race.
Besides, there are enough options out there to explore. Let’s take a look at some of our favorites that have a proven record of success.
Search Engine Optimization (SEO)
Want to escape the purgatory of page 20 of Google search results? Search engine optimization is the tactic to add to your digital marketing strategy. SEO aims to improve your website ranking on Google for relevant keywords and search terms. Improved SEO organically provides better visibility to your website, resulting in increased attention from potential customers.
There are a few different types of SEO to be aware of. Whoever is providing your digital marketing services should be familiar with each type and have an understanding of how SEO fits into your overall digital marketing strategy.
- On-page SEO: Can be seen directly on the website by users and search engines
- Off-page SEO: Executed indirectly through link building on other websites and not your own
- Technical SEO: Server and website optimizations that help search engines crawl and index a site
Search Engine Marketing (SEM)
Search engine marketing, or SEM, is similar to SEO in that the main goal is to end up at the top of Google’s search results. However, whereas SEO leans on keywords and organic improvements, SEM directly turns your digital marketing strategy budget into paid advertisements, such as pay-per-click (PPC) advertising. Since Google has more than 90 percent of the search engine market share, their Google Ads platform is the most widely used tool for SEM.
We are served SEM ads on just about any search results page on the internet, usually at the very top or bottom of the page. You can expect to see even more digital marketing companies utilizing SEM in 2023 because it’s an affordable and immediate way to increase brand awareness. Additionally, PPC campaigns can be targeted to specific audiences and geos, thereby optimizing your marketing spend.
Content Marketing
Content marketing focuses on the creation and circulation of content. But not just any content! For your content marketing to be effective, content must be relevant, informative, and true to your brand. When done effectively, content marketing captivates your audience and builds their awareness of your brand, also creating an opportunity to build trust. Common types of content marketing include:
- Video
- Blog posts
- Podcasting
- Infographics
- Visual content
- eBooks
- Case studies
- Guides
Social Media Marketing (SMM)
Social media networks will continue to be a core component of digital marketing strategies in 2023. By utilizing social media networks, companies can tailor content that focuses on certain brand goals to distribute through posts, stories, and other platform-specific activities. The most popular channels include:
- TikTok
The challenge that many companies face with social media marketing is that it can be difficult to discern which social media channels are worthy of their time and effort. Chances are, your audience is active on multiple social media channels, so how do you determine which channel is the right one to engage with them on? And what types of posts will yield the best results?
Considering that over four billion people across the globe are active social media users, it’s imperative that companies incorporate the social element into their overall digital marketing strategy. Although many businesses rely on paid ads, it’s important to remember that social media channels are the ideal digital place to showcase your brand persona and connect with people.
Ready to Work With an Award-Winning Digital Marketing Company? Contact iFocus Marketing Today!
Creating a digital marketing strategy that’s effective is no small task. Trust us – we know. It takes a lot of time and effort to develop a plan that has the right mix of digital marketing services on a budget that will show a return on your investment.
The best way to see what iFocus Marketing can do for you and your business is by reaching out to us directly. Once we have a better understanding of your company and goals, we can then develop a digital marketing strategy that boosts brand awareness, drives conversions, and increases website traffic.
Who knows? A boutique digital marketing company may be just what your business needs heading into the new year. Contact us today to set up a discovery call so that you can meet your business goals in 2023!
