8 Reasons to Redesign Your Website in the New Year

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Give Your Website New Life with Website Design Services from a Kansas City Digital Marketing Agency

Your website is one of your business’s first impressions. And with your entire audience going online to learn more about your brand, it’s more important than ever to create an informative, easy-to-use, and visually appealing website that perfectly explains all that your business has to offer.

There’s no better time to redesign your website than the start of a new year. Redesigning your site doesn’t mean you have to completely start over. You can easily improve it by incorporating functions that make it not only work more efficiently, but can help you better achieve your marketing goals.

Without further delay, here are eight reasons to redesign your website in the new year, provided by our Kansas City digital marketing agency, iFocus Marketing.

#1 – You Aren’t Getting the Results You’re Looking for

Say you’ve already partnered with a custom website design company a few years ago, and your website looks flawless. However, you still aren’t getting the results you want.

The primary purpose of your website is to build your customer base and get the name of your business out there. Take a look at your website’s traffic, duration, and other data. If your metrics aren’t showing what you expect, it may be time for a redesign to elevate the look.

#2 – Your Website is Outdated

If you haven’t touched your website since its initial launch, you might want to make some updates. Start by making sure all the information is still accurate, including the phone number and address of your business and the products or services you offer. Then, consider a visual redesign to bring your site into 2023. You don’t have to follow design trends, but your website shouldn’t look like a site visitor took a time machine to see it.

If your website isn’t equipped with some of the advanced features that other websites are using, such as call rail, chatbots, and updated SEO, professional website design services can ensure you’re ready to market in the modern era.

#3 – You’ve Changed the Purpose of Your Website

It’s normal for your business’ marketing strategies to change over time. In fact, they should. However, you’ll want to be sure your website aligns with your new goals. If the purpose of your website has changed, website design services can update your site to better reflect these strategies.

For example, if you previously were offering in-store retail shopping but expanded into e-commerce, your website should provide shoppers with a streamlined user experience to help you maximize conversions.

#4 – Your Website Just Doesn’t Work

If your website is dysfunctional and difficult to navigate, this could be negatively impacting the success of your business. The functionality of your website is important and plays a huge part in your website’s bounce rate – the amount of visitors that leave your website after only viewing one page.

Redesigning your website for functionality is the first step in improving your business and keeping more potential customers on your website. This can include performing a complete search engine optimization audit and updating your meta description and metatags; repairing broken links, simplifying the structure of your main menu, and more.

#5 – Your Website Isn’t Responsive

More customers are now browsing the web conveniently on their mobile devices, so you’ll want to be sure your WordPress website design can support them. Poor scaling and low-quality images are tell-tale signs of an unresponsive website. This is not only visually unappealing, but is incredibly hard to use.

With the help of a custom website design company, the layout and design of your website can work effortlessly, regardless of what device visitors are using – including mobile ones.

#6- Your Website is Hard to Find

A beautiful WordPress website design does no good if no one can find it. Incorporating content strategy into your website is a great way to drive traffic to your website and get in front of your target audience.

Using SEO tactics, you can place keywords that people are searching for within your website and boost its ranking on the search results pages. Website design services and professional copywriting can help insert useful keywords throughout your website to help drive traffic.

#7 – You’ve Rebranded

A rebrand is a great way to keep your business evolving and up to date with the latest marketing trends. However, it’s vital that your website matches the new look and feel of your business. If it doesn’t, visitors could get confused and mistake it for a malicious or disreputable website, avoiding it altogether.

web design options

A rebrand is the perfect reason to redesign your website and align it with the new direction of your business.

#8 – Your Competitor Has Changed Theirs

It isn’t necessary to give your website a makeover every time your competitor does, but it is important to ensure your business is staying relevant. If a competitor’s website is utilizing new features and strategies that yours isn’t, this could put you at a disadvantage.

Redesigning your website can guarantee it fulfills its intended purpose and provides the user with a great experience, all while working toward your marketing goals.

Revitalize Your Website with Our Website Design Services at iFocus Marketing!

Ready to take your website to the next level? Our Kansas City digital marketing agency can help! At iFocus Marketing, we offer large and small business website design services that can give your website an entirely new look, feel, and functionality.

We work with you to bring your vision to life. Through our WordPress website design strategies, we can deliver you with the results you’re looking for and create a user-friendly, responsive website from the ground up.

To get started, send us a message. We’ll tell you a little more about our website design services and what we can do for you.

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