How to Advertise on Amazon: An iFocus Quick Guide

a laptop browsing the amazon homepage

Discover What This Digital Marketing Solution Can Do for Your Business

With both the convenience and affordability that Amazon offers its users, it’s undoubtedly a force to be reckoned with online. So, why not be part of the fun?

Even if you aren’t shopping on Amazon, it’s likely that your customers are. In fact, there are over 300 million Amazon users, and about 80 million Americans are Amazon Prime members. With so many people making purchases on Amazon, it’s safe to say that the retail giant knows a lot about your target audience.

Advertising on Amazon is one of the best ways to get in front of your target audience and learn more about what they’re purchasing and why. If you aren’t sure where to start, we’ve got you covered.

Keep reading to learn what Amazon Ads are and how this digital marketing solution can benefit your business, with the help and expertise of our digital marketing agency, iFocus Marketing.

What Are Amazon Ads?

amazon logo on several sticky notes

Think of Amazon like Google’s search feature. When you type something into the Amazon search box, you’re given a list of relevant results, including sponsored posts at the top of the list. These top, sponsored results are known as Amazon Ads, and are examples of paid search marketing. These results will typically include a subtle “sponsored” or “ad” text next to the listing.

Paid search marketing is a digital marketing strategy that advertisers use to gain more visibility on online platforms, like Amazon. Companies pay to be featured higher on the search engine results page, or SERP, in hopes to capture the attention of their targeted audience. You get charged every time the shopper clicks on your ad, which is known as pay-per-click, or PPC.

Amazon Ads can also be in the form of display ads. Display advertising includes online ads that feature visual elements, copy, and a call to action to successfully reach the target audience. These ads are usually found along the top or sides of the Amazon website. They’re visually appealing, cost-effective, and measurable, making them an effective marketing strategy for advertisers to grow their business.

Getting Started with this Digital Marketing Solution

Amazon Ads are divided into two categories: single-serve and premium ads. To put it simply, single-serve ads use paid search marketing, while premium ads are more like display ads. Premium ads show up as a visual banner or on the side bar of Amazon.

If you’re an e-commerce business that sells a tangible product, advertising on Amazon is a great digital marketing solution that can get your product in front of your target audience and attract more buyers.

Start small if you’re feeling hesitant. Create an ad for a product that you know sells well online, and incorporate more products when you begin to see a positive effect from your efforts – and you will!

A successful PPC ad on Amazon can also boost your organic Amazon rankings. This means that you can not only increase product sales with Amazon Ads, but you can also advance the organic rankings of your products at the same time.

Different Types of Amazon Ads

When considering adding Amazon Ads to your digital marketing strategy, it’s important to note that there are multiple ads you can configure through Amazon, but the main three are sponsored products ads, headline search ads, and product display ads.

  • Sponsored Product Ads
    These ads bring Amazon searchers directly to a specific product you’re selling on Amazon. When shoppers click on this type of ad, they’re brought to the ad’s product detail page. Sponsored product ads can be found above or below the search results page, and use keywords to target your preferred audience. Select from exact, phrase, or broad matches to customize your ad to best reach your marketing goals.
  • Headline Search Ads
    Headline search ads are located on the search results page and show up as headline banners above the result listings. These ads are pay-per-click, and direct searchers to a specific page on Amazon. Headline search ads also use keywords to effectively reach searchers interested in your product.
  • Product Display Ads
    Unlike the previous types of ads, product display ads aren’t keyword targeted, but instead focus on the searcher’s interest in your product or similar products. These ads take shoppers to the products detail page and follow the pay-per-click method. Advertisers are able to select from an extensive list of products or interests to target their ads to relevant audiences.

Optimize Your Marketing Strategy with Our Digital Marketing Agency!

Now that you’re familiar with Amazon advertising and all that it entails, it’s time to incorporate this tactic into your digital marketing strategy. And we can help!

Our Kansas City digital marketing agency offers both paid search marketing and display advertising services to create the perfect strategy for your specific business. We create your campaign from the ground up, and are continuously adjusting it to deliver you with the results you’re looking for.

To get started, send us a message. We’ll discuss what we can do to grow your online presence with the selection of digital marketing solutions we offer, including Amazon Ads. We can’t wait to hear from you!

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