Industry Focus for Friday, February 3, 2023
Punxsutawney Phil may have seen his shadow yesterday, but our team has had our eyes on something else: a fresh, new week of marketing insights. This past week, we learned about some of the latest resources for advertisers, including ChatGPT Plus and mobile game advertising. From a marketer’s perspective, we immediately considered whether these tools might help or harm our craft.
And who would we be not to share our thoughts? Here are five digital marketing trends that are sure to keep you occupied during these next six weeks of winter.
“Google Business Profile Optimization for the Financial Vertical,” by Doug Gargaro in Search Engine Journal
The financial vertical is a dynamic and challenging space that requires a specialized and precise Google Business Profile optimization strategy. Listings aren’t “one size fits all,” but instead fall into different categories, depending on function. A strategy that engages with all available listing features – like primary and secondary categories, hours, attributes, services, and content – can help businesses boost visibility, engagement, and performance, all while accurately separating lines of business.
-Submitted by Tyler Shiney, Senior Digital Marketing Strategist
“SEO v. Social Media: The 9 Big Differences & What Works Where,” by Mark Walker-Ford in Social Media Today
When considering implementing SEO and social media into your campaign, it’s important to recognize the difference between these two tactics and how they work individually and together to achieve your marketing goals. When used simultaneously, they can be a huge asset for your business. Social profiles rank highly in search, and search visibility of content can help promote follows and shares. Wanting to give one (or both!) of these tactics a try? Explore our search engine optimization and social ads services to see how you can effectively reach your target audience and meet your goals.
-Submitted by Kylie Ledford, Account Operations Coordinator
“Insights to Go,” from Meta
Meta recently released a new insights discovery tool that allows marketers to filter visual proprietary data and commissioned research by industry or audience segments. Once you specify what you’re interested in, the tool can deliver relevant and insightful statistics that could inspire your next big project. Marketers can use this convenient resource to decide where to shift the focus of their campaign, and what strategies might reach consumers better than others.
-Submitted by Corrie Guthmiller, Director of Digital Operations
“ChatGPT Plus Launches, It Costs $20 a Month,” by Danny Goodwin in Search Engine Land
OpenAI has finally launched the paid version of its ChatGPT service, ChatGPT Plus. For just $20 a month, users will have special access to ChatGPT during its busiest hours, faster response times, and a first look at new features and improvements. The premium version is currently only available for U.S. residents, but the company has big plans to expand its offering in other countries. ChatGPT Plus is a great solution for marketers who previously tried to use ChatGPT as a resource but had trouble due to its limited capacity. (Unfortunately, no one is entirely sure how AI-produced ad copy will work out, especially in the digital world.)
-Submitted by Alex Mead, Paid Media Coordinator
“Brands’ Guide to Effective Mobile Game Advertising,” by Nicole Farley in Search Engine Land
People of all demographics are now playing video games, making gaming an incredible opportunity for marketers to successfully reach a wide variety of audiences, especially on mobile. If brands are interested in video game advertising, mobile games are an easy place to start. Advertisers have several options when it comes to in-game ad platforms, and they can use the convenience, availability, and popularity of mobile games to reach users from all over the country.
-Submitted by Michaelah Larson, Account Operations Coordinator
Don’t Leave Your Business in the Shadows; Redesign Your Marketing Strategy With Our Digital Marketing Solutions!
An extended winter is the perfect opportunity to refresh your current marketing strategy and align it to match the goals of your business – and we can help!
At iFocus Marketing, we create personalized plans that fit your business just right. When you take full advantage of our digital marketing solutions, you’ll gain a better understanding of how to grow your business and meet or exceed your goals.
To get started, just request a free discovery call and audit. Then, we’ll get to work to deliver you with a customized plan to help revitalize your marketing strategy just in time for spring.
Nicole Grazier began her career at iFocus Marketing as an intern and is now an associate copywriter. She’s a recent graduate from the University of Kansas, where she received a Bachelor of Science in Strategic Communications. In her free time, she enjoys reading, staying active, and spending time with friends.
