Industry Focus for Friday, February 17, 2023
We’re coming off a big week here at iFocus. Between Valentine’s Day and the big parade for our city’s football champions, we somehow still found the time to share and discuss the latest industry news and trends. And why wouldn’t we? It’s what makes us, us. And we wouldn’t want to be anyone else.
Here are our highlights from this busy week!
“8 Techniques to Get More Customer Reviews for Your Local Business,” by Pratik Dholakiya in Search Engine Journal
When you consider that nearly every online shopper at least occasionally reads reviews before making a purchase decision, it’s easy to understand why getting more reviews for your business is a must. To help encourage customers to write these valuable reviews, you should first always strive to deliver the best possible experience, and second, opt for a strategy that helps you prompt and collect feedback. We especially like the idea of collecting customers’ email addresses during billing, thoughtfully responding to all reviews, and offering incentives for future purchases in exchange for a review. iFocus’s team of digital marketing experts can help you find the strategy that works best for you and your business.
-Submitted by Kylie Ledford, Account Operations Coordinator
“Wix’s SEO Dashboard Makes GSC Data Available at a Glance,” by Mordy Oberstein in Wix SEO Hub
Website creation, management, and hosting tool Wix has created a central location for Google Search Console (GSC) performance data alongside its own SEO tools and setting and educational resources, becoming a one-stop shop for everything you need for search engine optimization. This article breaks down everything you can find in the updated dashboard – but if you don’t know what to do with all this data, you might want to ask a client-focused SEO agency for help.
-Submitted by Jenifer Calandra, Content Director
“Pinterest Expands Idea Pin Video Length to 5 Minutes,” by Andrew Hutchinson in Social Media Today
Pinterest is adding longer video clips to its Idea Pins format – lengthening video from its former 60-second limit to a full five minutes. The longer time limit gives social media marketers more space to tell stories – but is five minutes too long to keep your audience engaged? Smart marketers must know how to use time wisely without over- or underwhelming their content viewers.
-Submitted by Katie Severino, Social Media Analyst
“What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot,” by Carolien Forsey in Hubspot
If you don’t know about ChatGPT, you may have been living a very secluded life in recent months. The demand for ChatGPT ignited a demand for AI conversational tools that Microsoft and Google aren’t about to let go unanswered. This article breaks down the pros and cons of each tool and whether you should rely heavily on them. Keep in mind that search engines like Google value informative and authoritative content produced by a real human being – and that’s the kind of content you get with iFocus Marketing’s SEO services.
-Submitted by Brandon Tietz, Senior Digital Copywriter
A Suite of Comprehensive Digital Marketing Services … Put That on a T-Shirt
Knowing about the latest industry trends is helpful, but if you don’t know how to apply the newly released tools or best practices, they’re pretty useless. Rather than spend hours searching for answers and investing hours per week in maintaining your digital marketing campaigns and web presence, rely on Kansas City’s proven digital marketing team: iFocus.
Based in Overland Park and serving clients nationwide, our experts can create a custom strategy just for you and continually optimize campaigns to ensure you’re getting the most out of your marketing budget. Just like you’d leave the professional football plays to Kansas City’s boys in red and gold, leave the digital marketing feats to us!
To learn how we can help you grow your business, request a discovery call via our website. We can’t wait to talk to you!
Jenifer Calandra is an award-winning digital copywriter and copy team lead at iFocus Marketing with 12 years of marketing experience. She curates copy from conception to completion, capturing client voices, and building their authority in their industry. Her knack for storytelling is deeply rooted in journalism, and you’ll find her work published in various regional newspapers and magazines. At home, dogs and a never-ending cascade of home-improvement projects rule her life.