Learn More About Our Digital Marketing Consulting Services and How They Can Help Your Locally Owned Business
Local businesses will always have a special place in our heart. When iFocus Marketing was just getting started, many of the clients we worked with were locally owned businesses. Being a local digital marketing consulting agency meant that we could help these businesses devise a strategy that would grow their presence in the community while achieving their revenue goals.
Since then, iFocus has significantly expanded – both in the size of our workforce and the level of services that we offer. In addition to digital marketing consulting services, we also provide paid media advertising, search engine optimization, display advertising, and a full suite of creative services that help brands of all sizes put their best foot forward.
Although our service packages have grown to align with larger clients who have bigger marketing demands, iFocus Marketing continues providing digital marketing consulting and marketing services to small businesses through our affordable specialized local services packages.
Who is the Ideal Client for a Local Service Package?
Our local service packages are designed for small businesses with a limited budget to spend on marketing services. These services best support businesses in the following industries:
- Home services, such as HVAC, plumbing, home remodeling, painting, landscaping, tree services, maintenance, and more.
- Medical specialties, such as chiropractors, wellness centers, orthopedic practitioners, home health care, and dentists.
- Financial planning.
- Small retail businesses with a single location.
- Beauty, including massage, skincare, hair, or eyebrows.
Why these specific specialties? Because these are the types of clients that will have a better chance of success with a smaller budget and smaller target areas. We’ve learned what works and what doesn’t, which is something we’ll be happy to go over during the digital marketing consulting phase of things.
Our Three Local Service Packages
iFocus Marketing currently offers three 12-month local service packages intended for the small business owner. Not everyone’s goals and marketing budgets are the same, so each package has its own distinct price and services.
Package 1: Local Google Strategies
This package consists of a paid search campaign (sometimes called pay-per-click (PPC)) and local search engine optimization, which includes a comprehensive Google Business Profile (GBP) optimization. This package is ideal for a business that wants to increase their local exposure within a small radius.
Package 2: Local Google & Social Strategies
This package consists of the same paid search campaign and local SEO service from Package 1, but also includes a social ads campaign for Facebook and Instagram. The three-pronged approach of this package is a great choice for businesses that want to boost their exposure to local customers.
Package 3: Market Expansion
This package consists of the same three services from Package 2. Additionally, PPC and SEO will have enhanced services not included in the previous two packages, such as ongoing updates and additional local posts. This package is ideal for the small business that wants to fully maximize their local reach while keeping their monthly spend at affordable levels.
Getting Started with Marketing Strategy Consulting and Local Service Packages
If you’re a small business that knows your marketing efforts could use a helpful boost, chances are one of these local service packages is the right fit. The next step is determining which one best aligns with your business goals and budget.
Get started by contacting iFocus Marketing directly to arrange a free discovery call and audit. Once we have a chance to learn more about your business, your current marketing strategy, and what your specific goals are, the iFocus team will have a much better idea about which package will best serve your needs.
If you need even more digital marketing power, we’ll create a customized omnichannel package to help you reach your business goals. Contact us today to get started!
Brandon Tietz is a senior digital copywriter at iFocus Marketing with close to a decade of marketing experience. He has written for clients in retail, real estate, automotive, education, manufacturing, healthcare, consumer goods, and several other spaces. In addition to copywriting, he has authored books, published short stories, written for several online and print publications, and was named “Best Local Writer” by The Pitch for his debut novel. He’s currently living the dream in the ‘burbs with his wonderful wife and their two dogs, Dr. Croutons and Professor Pickles.
