How iFocus Marketing Performs Google Business Profile Optimizations and GBP Management
We work with a lot of different clients from a broad range of industries here at iFocus, and if there’s one marketing goal that lines up with all of them, it’s this – they all want to increase their visibility to customers.
And considering that people perform literally billions of searches per month, Google is the main stage that businesses are competing to get on. According to Statcounter, Google dominates mobile search engine market share with a whopping 96.6%.
Maximizing our clients’ exposure on Google is the best way to support their businesses. One of the ways we do that is through our new and updated Google Business Profile (GBP) services.
What is the Google Business Profile Manager Tool?
GBP is essentially a business directory listing that provides searchers with critical information such as address, website, phone number, and so forth. Those who are actively using GBP know they can interact with customers, such as answering questions and responding to reviews.
Another feature of GBP is businesses can create posts that can be used to highlight products or services, limited time offers, and upcoming events. In some ways, it’s similar to a social post, but with the distinct difference of not being limited to your social audience. The other big differentiator is there is a search engine optimization (SEO) element to GBP management. Using relevant keywords and best practices must be included in the overall strategy.
GBP Services and Optimization from iFocus Marketing
As part of our local service packages, we offer a variety of local SEO services. Google Business Profile optimization is included in that, which means iFocus will perform a comprehensive audit and update with ongoing optimizations. The ongoing optimizations may include:
- User suggested changes.
- Updates to business hours for holidays, seasonal changes, and other closures.
- Google feature additions.
- Industry specific updates.
- Updates to products/services.
- Monthly local posts.
The extent of our agency’s GBP management depends on the type of local service package that you get. We also offer GBP-specific packages that include ten posts per month. Ultimately, the goal with GBP services is your customers will be kept in the loop about the most important things happening with your business. Further, by maximizing the tools and performing Google Business Profile optimization, we will effectively increase your web traffic, drive more clicks, and elevate the public’s awareness of your brand.
Getting Started with GBP Services and Next Steps
If you’ve yet to sign up for a Google Business Profile, there are some administrative steps that must be taken to claim your business and get verified through Google. A step-by-step breakdown of the instructions to do that is located on the Sign up for a Business Profile page on Google. If you sign up for GBP services through iFocus Marketing, our team can assist you with this process.
Once we’re off and running, we will conduct your Google Business Profile optimization and create and manage your updates so they’re in line with your business goals. The great thing about our GBP services is they can be used to generate leads, promote a specific event, or push a seasonal product or service.
Contact us to speak with a member of our team about GBP management and our local services packages.
Effective Digital Marketing Means Hitting All the Right Channels
The digital space is vast, which means that companies who want to stand out amongst their competition require a comprehensive marketing strategy. GBP services are a mere slice of the total marketing pie.
As a full-service digital marketing agency, we offer a comprehensive list of marketing solutions that increase brand awareness, boost organic rankings with search engines, and drive web traffic. Some of our most popular services include:
- Paid media advertising, such as pay-per-click and display ads.
- Search engine optimization that addresses technical, on-page, and off-page SEO.
- Social media marketing across all the most popular channels.
- Website design that is engaging and optimized for all browsers and devices.
- A full suite of creative services, such as copywriting and graphic design.
The best way to get started is by requesting a free digital audit and consultation. Once we’ve had a chance to gather some information and see what can be improved, our team can develop a digital marketing strategy that will help you achieve your business goals.
Brandon Tietz is a senior digital copywriter at iFocus Marketing with close to a decade of marketing experience. He has written for clients in retail, real estate, automotive, education, manufacturing, healthcare, consumer goods, and several other spaces. In addition to copywriting, he has authored books, published short stories, written for several online and print publications, and was named “Best Local Writer” by The Pitch for his debut novel. He’s currently living the dream in the ‘burbs with his wonderful wife and their two dogs, Dr. Croutons and Professor Pickles.
