Find Out How to Craft the Best Marketing Campaign for Today’s Economy
There was a time when auto dealers could regularly rely on making a few television commercials, placing color ads in the newspaper, and parking some nice new vehicles in front of the dealership to get customers in the door.
However, if you’ve been in the car business for a while, you know that this is no longer enough. These tactics are especially ineffective in today’s market due to slower manufacturing speeds, inflation, and high auto loan interest rates. Many dealerships are desperate for new ways to reach customers.
Fortunately, there’s a far more important location for advertising than TV, the newspaper, and your storefront – and it reliably brings buying customers directly right to you: the Internet.
More and more, people are searching online for the best deals on new or used vehicles, and that trend isn’t likely to stop. According to Google’s marketing insights on the auto industry, online searches for the keyword “car sales” have grown 60% year over year and searches for “best car under” have grown 80%.
Find out below how your dealership can position itself in front of interested customers with the right marketing tools, including a paid search campaign and targeted advertising.
How to Create a Winning Digital Marketing Strategy
In today’s competitive environment, dealerships can’t expect that just one or even two digital campaigns will supply the leads you need to be successful. As more and more dealerships master the digital space, an omnichannel approach is the strongest way to ensure your target audience recognizes your brand, knows your core message, and thinks of you first when they’re in the market for a new or used vehicle.
Let’s review the top four components of a successful strategy to ensure you have a winning plan in place:
These four key components ensure you’ve activated the best marketing campaign available in today’s digital advertising space. With this plan in place, your business will reach and engage interested audiences throughout their decision-making process. These tactics also ensure that traffic to your website is filled with engaged, interested users, instead of poor-quality site visits that don’t lead to conversions.
How to Get Started with Powerful Digital Marketing Campaign Tactics
One of the most important features of any digital marketing campaign is that you can rely on experts to choose the strategies that work well for you. Certain types, like a paid search campaign and targeted advertising make the most sense right now based on your business goals. As those goals change, experts may recommend different tactics to invest in to drive optimal results.
Get in touch with a digital marketing agency that specializes in helping auto dealerships experience significant growth. The very best marketing campaigns typically come from experienced agencies that already represent dealerships across the nation. These agencies offer a full stable of marketing talent to implement the right strategies, track their performance, and optimize these tools for a maximum return on investment.
You, too, can get started with an excellent digital marketing agency and partner with them to earn the sales numbers you want to see. Learn more about the marketing solutions available to you, and discover how they can help you grow your business today.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.