How to Leverage AI in Your Marketing Strategy

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Recommended AI Strategies from Our Overland Park Digital Marketing Agency

Artificial intelligence (AI) has taken the world by storm – more than 80% of marketers worldwide integrate some form of AI into their online marketing activities. This technology is used in even the most miniscule of systems and now is the time to leverage it, before you get left in the dust.

So, how can you use AI in your marketing strategies without compromising your business?

With an AI-integrated future in digital marketing services, you can revolutionize your approach and discover the various ways iFocus can leverage AI as a tool to re-define your marketing efforts.

Brainstorming and Idea Generation with AI

AI quickly analyzes vast amounts of data from multiple sources. While you sift through endless pages on the internet and scroll through social media platforms for hours and only produce miniscule ideas, AI can compile all your data and generate ideas for your team.

You can save time and get introduced to concepts you might not have come across without the help of AI. Although you still need to sift through the noise for information that puts you on the right track, the act of using AI to generate ideas can save time.

To shake up your digital marketing strategy, brainstorm within your team, and ask AI to pull research and references from other success stories that may otherwise have slipped through the cracks.

Improve Labor-Intensive Work at Your Digital Marketing Agency

Arguably one of the biggest benefits of AI for digital marketing agencies is its time-saving qualities. Whether you use an idea generation tool, a note-taking AI like our digital marketing agency, or an AI budgeting tool, the technology allows you to make quicker, more direct decisions for your marketing channels.

Your team can dedicate more time to strategy decisions and creative thinking with tedious tasks out of the way. While a skilled copywriter and editor should always proofread, fact-check, and rewrite generative AI-created content, your team can condense their tedious tasks and prioritize strategic work using machine learning.

Increase Campaign ROI With AI

Thoughtfully using AI can increase your return on investment for marketing campaigns. AI tools for precise targeting and self-service are some of the more popular options for marketers, as you have quantifiable data that allows you to assess investments, customer satisfaction, and gaps in your digital marketing strategy.

The power of ROI bidding models, which are AI-driven, is fundamental in setting profitability within campaigns. It’s imperative to refine values attributed to digital conversions, ensuring accurate calculation of the proportions of lead actions that occur on your business’s website and how they contribute to your bottom line. It’s important to recognize that lead actions do not directly equate to margin. However, they are a proportion of the margin.

By designing values that encompass both the totality of return on ad spend and the lifetime value of a customer, digital marketers like iFocus can accurately set values on digital conversions. This ensures profitability from ad spend.

The AI then works to match the desired return on investment set within the account by taking an adequate bid to auction for searchers. This approach aims to meet the return on investment target in the account.

Predictive Marketing Analytics

AI has grown increasingly helpful in the world of analytics and data. Predictive analytics gathers data streaming both into and out of your agency and employs diverse machine learning algorithms, models, and datasets to anticipate customer actions.

Take out some of the potential for human error with helpful AI tools that can predict and calculate complicated analytics for your digital marketing agency. You’ll be able to assess your data and predict how your customers are likely to respond. Optimize ad placements, messaging, and creative elements in real-time based on these AI-driven insights and performance data.

Keep in mind, however, that someone familiar with marketing data and analytics should review outputs for accuracy before relying on them to influence business decisions.

Personalize Your Clients’ Experiences

AI gives you the ability to personalize the experience for your customers. A study by Salesforce shows 97% of marketers observed positive business results and an increase in conversion rates as a result of personalization efforts.

You can adjust your digital marketing strategies based on AI-driven data to help maintain client personalization. Consider your digital marketing agency’s focus – could you implement machine learning algorithms to personalize your strategy? This would help to segment your audience based on demographics, behavior, and preferences.

You can also use AI to help create ideas for personalized content and recommendations across multiple channels, like email, social media, and websites, to enhance customer engagement and satisfaction.

How Our Digital Marketing Agency Near You Can Help You Utilize AI the Right Way

If you carefully incorporate AI into your marketing strategy, you can unlock a myriad of opportunities to drive growth, improve efficiency, and enhance customer satisfaction. When you leverage AI-powered analytics, automation, personalization, and optimization techniques, your business can stay ahead of the curve and achieve sustainable success in today’s dynamic marketplace.

As one of the best digital marketing agencies near you, we can help you harness the power of AI-driven technology to maximize your marketing potential and achieve tangible results, while we continually analyze effectiveness and apply optimizations from our human marketing experts.

Schedule a discovery call with our digital marketing agency in Overland Park today to begin your journey toward powerful online marketing.

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