The Answer Is Yes. You Just Need a Digital Marketing Agency That Doesn’t Throw Spaghetti.
You may be familiar with throw-spaghetti-at-the-wall marketing. This is the approach where you give several tactics a try and hope something works out.
Unfortunately, like most things in business, a lack of vision and strategy leads to a whole lot of nothing – except a sauce-stained wall.
Performance marketing is the opposite approach. Using this tactic, your business works with a premier digital marketing consultant who can tell you what strategy has the greatest likelihood of sticking – and earning you the greatest possible return on investment.
Let’s explore why performance marketing works as a key digital marketing strategy and how it can help you save, while you cash in on the customers you’ve been looking for.
Performance Marketing Is All In the Name
Performance marketing tells you everything you need to know in the name of this strategy. Your marketing efforts are entirely informed by performance metrics. Employing today’s technology, you can monitor critical performance metrics about your paid media advertising to make informed decisions and earn more business.
The general approach to this digital marketing strategy includes an understanding of these concepts:
- The cost-per-acquisition model: Performance marketing relies on a pay-for-performance strategy. A digital marketing team uses tools like Google Analytics 4 (GA4) to determine what you need to spend on advertising to earn the sales you’re looking for. Essentially, you can adopt a “pay-to-play” approach with an understanding that when you outbid your competitors for ideal ad spaces, your ad spend will be cents-on-the-dollar, when compared to your return on this investment.
- Expert targeting: A savvy digital marketing agency uses state-of-the-art tools and machine-learning technology to target the most specific demographics possible. This ensures that your ads get to the right people at the right point of the marketing funnel, so you can attract them to the products and services you have to offer. You can avoid disinterested audiences, so you won’t be wasting any time or resources on those who aren’t ready to engage with you.
- Highly responsive pivots: A dedicated digital marketing partner also monitors your ad campaign in real-time. Because the digital marketing landscape is constantly evolving, new user behaviors, seasonality, economic factors, your competitors’ strategies, and more can affect how your ads perform. Your performance marketing team can then make adjustments to any aspect of your ads, including their design or copywriting, to strengthen them for the marketplace’s “new normal.” A consultant with digital marketing solutions will make pivots that put you back in first place, as opposed to spending money on tired ads that worked last year, but won’t work now.
More Reward and Less Risk For Your Digital Marketing
Each of the aforementioned strategies and approaches provide maximum performance at the lowest cost possible.
We no longer live in an age where you have to theorize about what works on platforms like Google, Facebook, Amazon, and more. For the risk-averse, that in-the-dark digital marketing “strategy” has made many businesses reluctant about the digital world. But it doesn’t have to be this way any longer when you can minimize risk and get a clear understanding of the rewards.
An award-winning digital marketing agency knows precisely what works based on analytics, depth of experience, and hours spent studying the latest research, case studies, and technology. A business that wants to succeed simply needs to get onboard with today’s digital world.
Find a Digital Marketing Agency That Is Dedicated to Your Bottom Line
Digital marketing teams aren’t made equally. Some may not be up-to-date on performance marketing tactics and the most effective digital marketing solutions. It is important to look for a digital marketing consultant that offers:
- Comprehensive paid media advertising services.
- Expertise with paid media on platforms such as Google Search, Bing, LinkedIn, Pinterest, TikTok, Instagram, Facebook, Amazon, Spotify, Simplifi, and more.
- Demonstrated experience using a cost-per-acquisition model.
- The latest tools and resources, as evidenced by their Google Premier Partner designation.
- In-depth reporting, so you can monitor your ad performance on a consistent basis.
Perhaps most importantly, you want to work with a digital marketing team who listens, understands, reflects, and acts on your behalf, every time. Performance marketing requires an unmatched level of responsiveness to keep your ads performing well and the customers knocking at your door. Everything else is spaghetti on the wall. When you see that plate go flying, our best advice is to run.
Learn more about paid media advertising that adopts a highly effective performance marketing approach.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.
