Our Internet Marketing Consulting Services Help Keep Your Momentum Moving In 2025
After the holidays have come and gone, many businesses experience unusually sluggish January and February sales. Unless your business is seasonal and your services and products are in-demand during the first two months of the year, you’ll likely see a slowdown as consumers recalibrate after holiday spending.
However, there are solutions for turning the post-holiday slump into an opportunity for success. iFocus Marketing is a digital marketing consulting agency that offers solutions that bring results.
Take an Honest Inventory Of Your 2024 Successes and Challenges
The best place to start is to reflect on 2024 with clear eyes. Ask yourself these reflection questions to help you think about what went well and what could have been improved, so you can learn from your experiences and enhance your business’s prosperity in 2025.
- What were our big wins this year?
- How did these big wins come about?
- What were the little or underappreciated wins? These count, too.
- How did our small wins contribute to our larger successes?
- Where did we fall short?
- What could we have done differently?
- What barriers or roadblocks prevented us from making a change?
- What could we do differently next year?
Although these questions may not point to a specific strategy that grows your revenue right after the holidays, taking a transparent inventory of your business over the past year will help you get started.
These reflection questions are also useful during a discovery call with our digital marketing and consulting services team. Although we’ll help guide you through our recommendations for how you can improve your marketing in the coming year, the information you provide, alongside your willingness to grow, will help our team effectively refine your strategy in a way that closely aligns with your needs.
The first quarter of 2025 is right around the corner. Book your discovery call with our internet marketing and consulting services team today.
Emphasize Products and Services That Match Post-Holiday Consumer Behavior
Our digital marketing consulting agency recommends thinking about the post-holiday slump from a consumer’s perspective:
- What services and products do you provide that can be repositioned for their value during the slump of January and February?
- Are there services that are uniquely helpful to consumers who are feeling like their budgets are tight?
- What about those audiences with New Year’s resolutions? How can you capitalize on their “new beginnings” mindset?
For example, an HVAC company that sells service plans could very effectively market to those feeling like their wallets are tight, as well as those who are ready to turn over a new leaf and try something different in the new year. This same company might also sell the fact that an investment in their maintenance services now will lead to savings and fewer problems later.
The value proposition could communicate these three consumer needs:
- Savings: show how you can help people save.
- Fresh start: Reveal the connection between your business and consumers’ “new beginning” resolution.
- Return on investment: Show them how acting now will benefit them later in the year.
Need help determining your value proposition during the winter sales slump and throughout 2025? Our business development consultants would love to talk to you.
Decide Which Digital Marketing Consulting Services Will Land With Customers and Resolve Your Challenges
After you’ve taken an inventory and considered a strategy to meet consumers where they are post-holidays, it’s time to develop a digital marketing strategy that will get your new ideas in front of audiences.
- If you’re ineffectively representing your brand and offerings, it may be time for a redesign.
- Not showing up in search results? Our digital marketing consulting agency will likely recommend paid search ads and search engine optimization.
- When you’re ready to push out a new promotion to customers, consider display ads, video ads, and social ads to get the word out fast.
iFocus Marketing aligns the right strategy with your goals, to achieve the results you need for business growth. Book a discovery call with iFocus Marketing today to find out how we can support your post-holiday needs.
Develop Your 2025 Strategy With Our Digital Marketing Consulting Agency
With the right strategy and mindset, you can improve the results of your January and February and position yourself for a better 2025. Remember that after the holidays, there’s still 10 more months left in the year to grow your business.
iFocus Marketing is here to provide sustainable, scalable marketing tactics that work both in the short- and long-term. Our customized, analytics-driven strategic plans address your needs holistically so you can experience a big year ahead, not just success during those post-holiday months.
Yes, you want your business to succeed at the beginning of Q1, but imagine what you can achieve if you employ a strategy that helps you grow long after the winter months are gone.
Schedule a call today to learn more about how our digital marketing consulting services can help you achieve your business goals.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.
