Capitalize On 2025 Trends and Carve Your Own Path Toward Growth
You’ve reflected on the past year’s highs and lows, and you’ve set your goals for 2025. You plan to dedicate yourself to a more robust marketing plan than you’ve committed to in the past.
But what approach should you take with your marketing budget? You want to be practical, but aggressive enough that you don’t miss out on opportunities. You want relevant, but measurable. Exciting, but impactful.
Here is a selection of marketing trends that will prove critical in 2025 – along with the stats and research to back it up.
Create Professional Video Assets With a Digital Marketing Consulting Agency
Today’s television commercials are prohibitively expensive, but that hasn’t stopped businesses from creating video content. Why? Because there’s a far larger and more effective audience share available to businesses online. Video advertising on streaming services, in social media ads and organic posts, YouTube ads, and videos embedded on your website will capture target audiences’ attention. Today they’re just as familiar and effective as the ads you see on TV. But they have to be done well.
You can hire a capable digital marketing consulting service team for high-quality, effectively produced video content, suited for a variety of digital marketing channels. Strong video assets immerse your customer in your brand, your stories, and your services and products – and they don’t have to be sitting in the TV room to see them.
The power of video ads isn’t just an opinion, either. Hubspot’s State of Video Marketing Report states that 67% of internet marketing consulting and service providers agree that sharing video on social media has the largest return on investment when compared to any other marketing strategy.
Capture First-Party Data For Qualified Customer Interactions
Digital marketing efforts often rely on cookies, that bit of information a website visitor picks up, so that the company’s ads will follow them wherever they go online.
Although this tactic remains critical for businesses and the digital marketing consulting agencies who serve them, new forms of data collection may prove even more valuable. First-party data, or data collected directly by your business, avoids some of the stickier aspects of third-party cookies, while also giving you more assurance about lead quality.
- When you set up opportunities for customers to create an account, use your calculator tool, sign up for promotions, or other ways that you can gather their information right on your website, the customer is willingly providing their information without feeling that their privacy has been compromised.
- As you look over the data your “first-party” efforts provide, like contact information, you know these customers have a willingness to connect with you. After all, they’ve already given the signal that they want to engage with your brand by filling out your form.
Most importantly, the data shows how effective this tactic can be. CMSWire reports that marketers have seen a 2.9-times revenue increase and a 1.5-times cost-savings increase when using first-party data over traditional third-party data collection.
Match Your Content to “User Intent” With a Digital Marketing Consulting Expert
You may have created a content marketing strategy in the past with blogs, social media posts, videos, and more. But have you considered aligning your content with your customers’ journey?
Writing search-engine-optimized (SEO) content that includes relevant keywords for your industry and business isn’t enough to capture your customers at any phase of their decision-making process. You want to capture their attention at all phases, and aligning your content with your customers’ intent is the key. When Google assigns a quality rating to your content, pages ranked with the highest quality score are ones that meet users’ needs.
Your business can match your content to these four stages of intent along the customer journey:
- Informative intent: The customer is looking for information about a topic related to your goods or services.
- Commercial intent: They’re considering making a purchase, but haven’t decided yet.
- Transactional intent: The customer is ready to make a purchase.
- Navigational intent: They’re specifically looking for you.
Gone is the age of indiscriminately posting content or only focusing on content that pitches your business over and over again. Focus on providing a user experience that relays your expertise, authority, and credibility. You could earn yourself a new base of customers.
A superior team for internet marketing consulting services can help you with the keyword research for each form of customer intent, as well as write and publish content for your website that meets users where they’re at.
B2C? Link Shopping Capabilities to Your Social Media
Shopping online should be as easy as choosing a product and clicking a button and, soon, your shipment is on its way. Consumers have no problem shopping this way. (“Buy with 1-Click,” anyone?)
Alongside the creation of a clean, optimized, and organized ecommerce experience on your website, you can activate Meta’s, YouTube’s, TikTok’s, and other social media platforms’ “social commerce” functionality to help customers find your shoppable webpages and even make in-app purchases.
When 76% of consumers have purchased a product that they saw on social media, there’s no reason not to make that transaction as easy as possible. If you’re having trouble getting started with shopping capabilities on your website or social media accounts, work with a digital marketing consulting services team to ensure you’re creating the easiest user experience possible.
B2B? Capitalize On How Your Industry Networks With Social Media Marketing
B2B has long relied on person-to-person interactions, recommendations from trusted vendors, and conference-attendance networking. Although conventions and conferences have finally started to rebound post-pandemic, the digital world has continued to evolve as well to create more effective experiences outside the convention center.
Consider leaning into your digital B2B strategy in 2025.
LinkedIn, Meta, and more can become key sites for business activity. Think: live-streamed webinars about your business insights on LinkedIn, accompanied by targeted ads that connect directly with the decision makers in your industry. Imagine geofencing the latest conference, so when attendees relax on their hotel beds looking at their phones, they read your message.
Yet this doesn’t mean the death of conferences, in-person networking, print ads, trade shows, and other tried-and-true tactics. Just remember that when each conference attendee hops in their ride-share and sits in the airport, they’re not going through their swag bag to find your water bottle to remember your brand. They’re looking at their phones and working on their laptops. That’s where you need to be – invested in that conference that never ends: social media.
Digital marketing consulting services can help you come up with the right strategy to enhance your in-person event ROI by extending your periodic face-to-face connections with regularly scheduled digital advertising.
No Matter What Road You Take, Our Digital Marketing Consulting Agency Has This Advice: Stay Consistent
Ultimately, internet marketing consulting services will reveal which services will help you meet your specific goals in 2025. However, each of the aforementioned services require one key action: consistency.
Digital marketing services work best when they’re not used as one-off attempts to gain momentum. Momentum requires a building up of energy over time. Your marketing strategy must be nurtured, tended to, and refined as you acquire new data and insights in real time.
Perfecting how you communicate your business’s value to the right audiences through the right channels requires expertise and commitment. iFocus Marketing’s digital marketing consulting services are rooted in this truth: when businesses remain steadfast and disciplined about their commitment to marketing, the returns on your investment aren’t far behind.
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two books: a Kathryn A. Morton Prize-winning collection of poetry, from Sarabande Books (2018) and a book of reflections for public school teachers from Andrews McMeel Publishing (2021). His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub. New to marketing, Peter taught English for 15 years.
