Amazon Advertising

With this online shopping behemoth seemingly taking over the world, it’s more important than ever to be visible in national e-commerce.

According to Moz, Amazon has dethroned Google as the most popular place to search for a product online.

Since its launch in 1994, Amazon has become synonymous with online shopping. With 150.6 million mobile users accessing the popular app in the U.S. in a single month, Amazon Advertising lets you get your product in front of people who are already intending to make a purchase.

Amazon Advertising Reach

Amazon receives more than 2 billion site visitors per month across all devices, and 66 percent of consumers turn to Amazon to research products online.

On average, small-to-medium-sized businesses located in the U.S. sell more than 4,000 items per minute—and more than half of the items sold on Amazon worldwide are from small businesses! 

With more than 120 million products listed on the site, yours will need to stand out to get the attention they deserve. By using Amazon Advertising, you can make sure people see the products you sell on Amazon, in a way that feels completely organic to the shopper.

Amazon Advertising Considerations

Before starting new Amazon Ad campaigns, iFocus Marketing will:

  • Reconcile advertising goals with available Amazon campaigns: Sponsored Brands, Sponsored Products, and Sponsored Display
  • Determine Actual Cost of Advertising or ACOS (inverse of ROI) and budget
  • Curate clear product images, titles, and descriptions for items
  • Select highly-rated items in your Amazon store and 10 to 15 customer reviews to highlight in ads
  • Target your in-market audience with keywords related to your product

Ready to embrace the power of Amazon?

Let us show you how national advertising on Amazon can get you in front of your customers ready to make a purchase! Contact us today.