How Destination Requirements Affect Experience in Google Ads

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Prevent Ad Disapprovals By Using Strong Landing Pages and Destination URLs It has long been understood in the digital marketing world that paid search marketing, display advertising, and search engine optimization (SEO) need to work together to get the most out of those services individually. Google is more or less making that teamwork a requirement […]

Google Analytics 4: The Necessary Future for Digital Marketing Agencies

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The Landscape of Marketing Analytics on Google Is Changing If you are immersed in the marketing world, more specifically in digital marketing, you are well aware that Google is no stranger to making both minor and sweeping platform changes. These changes are put in place to ultimately to improve your marketing efforts and the experience […]

Top 4 Resources Our Ad Agency in Kansas City Uses to Streamline Your Marketing Efforts

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Digital Marketing Becomes More Effective When You Utilize Important Analytics Understanding the information your marketing campaigns gather is imperative to optimizing your efforts and ultimately getting your message in front of the right people. When you know where to look and how to break down your marketing data, you can gather a more robust picture […]