Business Owners’ Guide to Organic Social Media Metrics
What KPIs to Look For When Working With a Social Media Marketing Agency If you’re a business owner who is new to social media marketing, the learning curve can be steep. But that’s never stopped you from learning everything you need to know to stay ahead in your industry.Your tenacity has helped your business grow […]
4 Hot Content Services to Try With Our Marketing Agency This Summer
Leverage the Creativity and Expertise Of Our Award-Winning Team If you’ve been looking for a new approach to energize your business’s marketing strategy before 2024 comes to a close, this is the time to try it. Why? The fourth quarter gives you an opportunity to benefit from new strategies that you can continue using in […]
Maximizing ROI: Effective Budget Allocation, As Recommended By Our Digital Marketing Agency
Follow These Tips to Get the Results You’re Looking For One thing, and only one thing, truly matters when it comes to your marketing campaign: you want to ensure that your efforts pay off. With the right digital advertising agency, you can experience a significant return on your investment (ROI). A leading marketing team will […]
Can Performance Marketing Save My Business Money?
The Answer Is Yes. You Just Need a Digital Marketing Agency That Doesn’t Throw Spaghetti. You may be familiar with throw-spaghetti-at-the-wall marketing. This is the approach where you give several tactics a try and hope something works out. Unfortunately, like most things in business, a lack of vision and strategy leads to a whole lot […]
What Are the Three Most Important Ad Objectives For Your Digital Marketing Strategy?
Win At Paid Advertising With a Marketing Trifecta: Brand Awareness, Lead Generation, and Retargeting At three points in a customer’s buying journey, it is absolutely essential to grab their attention: When they’re looking to learn about your industry When they’re debating a purchase When they’re ready to buy At each of these key moments, whether […]
How Long Will It Take Me to See Results from SEO Services?
Here’s What SEO Agencies Know About the Long Game Unlike other digital strategies, SEO is not an advertising campaign. It is a consistent technical process of updating your website’s content, coding, structure, and relevance in the eyes of search engines. SEO requires hard work and a long-term strategy, but it comes with significant rewards. If […]
A Cookieless Future: What We Know About Google and the Removal of Cookies and How It Could Affect Digital Marketing
Capture Qualified Leads and Conversions with Our Digital Marketing Agency – No Matter What Comes Next When your potential customers go online, it’s likely that they’re using Google Chrome as their web browser. Just about half of U.S. internet users hit the Google Chrome button when they want to search. Google Chrome – and the […]
The ABCs of Paid Media
Learn the Basics to Take Advantage of Paid Media Services Although many have tried, a DIY approach to paid media can get confusing pretty fast. There’s more than a lifetime of strategies and optimizations you can make to maximize your ROI. On top of this, effective approaches require consistent vigilance as your competitors launch campaigns […]
Our SEO Agency Recommends These Small Wins to Drive Big Results
These Are the Search Engine Optimization Services to Use When You Want Tomorrow’s Business Growth Today Ask any search engine optimization (SEO) company, and they’ll tell you that SEO is a long game. It takes time to rank highly on search engine results pages. In the meantime, your job is to produce expert-level, authoritative, trustworthy […]
Is Your eCommerce Website Converting?
Focus on These 3 Areas to Optimize Your eCommerce Website Design Once you’ve made the leap to ecommerce, you expect the sales to come rolling in. This online sales format promises a fast, efficient, actionable way for customers to buy. However, what do you do when your sales seem slow? Who is to blame? If […]
Bridging the Content Gap: Establish Authority and Climb Google’s Search Engine Ranking Pages
This Digital Marketing Strategy Fully Enhances Your Presence in the Online Marketplace Customers and clients are on a mission when they go online: they’re looking to learn, weigh their options, or take action. Your business website should help fulfill that mission by providing content that allows your audience to learn, decide, and take action while […]
Kick Off Q1 with These Marketing Tactics to Build Your Client Base
Key Moves We Recommend at Our Overland Park Marketing Agency It’s a new year, and you’re ready to bring your company to the next level. You’re ready to create a larger client base that’s eager to do business with you. Q1 is your opportunity to build momentum toward that goal. In these early months, you […]
5 Tips for Developing a Social Media Marketing Strategy Across Meta and LinkedIn
Plan for Social Media Success with Digital Marketing Services from a Strategic Agency Partner When someone wants to learn more about a business, what they have to offer, and how they interact with customers, they often look to social media. Don’t believe us? According to a 2022 report from DataReportal, 75% of internet users use […]
Should I Block the ChatGPT Bot from Crawling My Website?
Search Engine Optimization Experts Weigh In On Whether It’s a Smart Move for Your Business In its original form, ChatGPT cannot independently access internet content; it relied on previous training data or information fed to it through plugins. However, with the introduction of an official ChatGPT-hosted web browser, there may soon be a shift in […]
How to Market Your Business in an Election Year
Consider How Politics Affect Consumers in Your Industry Election years are always shaped by the events surrounding them. Next year’s election will not bear a resemblance to 2020’s COVID-19 and social justice campaigning, nor will it look like 2016, which now seems like it occurred in a different time. As you start to come up […]
3 Big Approaches that Get Results When Marketing to Engineers
How Our Marketing Strategies Connect Your Business with Complex Tech Audiences Think for a moment about a memorable speech you’ve heard. What made it work? Why was it a success? Now, think about a speech that ended with crickets. Why do you think that speech fell flat? It’s likely that the reason one speech worked and […]
It’s Time to Prepare for Holiday Marketing. Try These Digital Marketing Tactics This Year.
Get Fresh Insights on the 2023 Holiday Season and Find Out What Seasonal Marketing Strategies Will Work Best Now that summer’s over, businesses are looking to the last days of Q3 and a full Q4 to tackle their year-end business goals. This means thinking about holiday marketing. True, the leaves haven’t begun to change, but […]
Components of a Strong Auto Dealership Digital Marketing Campaign
Find Out How to Craft the Best Marketing Campaign for Today’s Economy There was a time when auto dealers could regularly rely on making a few television commercials, placing color ads in the newspaper, and parking some nice new vehicles in front of the dealership to get customers in the door. However, if you’ve been […]
Summer Is the Perfect Time to Refresh Your Marketing Strategy
How Our Premier Marketing Agency Near You Can Help You End the Year Strong Many businesses don’t realize that they are now on the fast track to achieving their end-of-year growth goals for 2023. Some are on pace to end the year strong, while others may need to make up some ground to achieve the […]
What Is Performance Marketing?
Find Out What a Kansas City Digital Marketing Agency Can Deliver for Your Business Your business expects results from your digital marketing agency. However, you may have discovered that some inferior ad agencies get caught up with the wrong things. These less-experienced agencies might be able to get you more followers on social media or […]
Can I Afford Digital Marketing During Turbulent Economic Times?
A Three-Pillar Approach to Resilient Marketing Strategies that Work It’s no secret that we’ve all been facing strong economic headwinds. Many national and global factors have contributed to rising prices and interest rates, as well as changes in how consumers spend and how business gets done. Business owners are taking a close look at their […]
What Does It Mean to Optimize Your Website for SEO?
Everything You Need to Know About Driving Customers and Clients to Your Website If you’ve ever considered marketing your business online, you’ve probably heard of search engine optimization (SEO). Even so, if you’re not thinking day-in and day-out about digital marketing strategies like a leading SEO agency near you does, you may feel a little […]
Content Intent: 3 Types You Need in Your Business’s Blog
Intent Is Driving Effective SEO Optimization at the Leading Content Marketing Agency in Kansas City Intent. You know what it means. You intended to go to the gym yesterday. You didn’t intend to watch cute animal TikToks without interruption for over two hours. Intent is a plan – a purpose – and it’s a powerful […]
How Small Businesses Leverage the Power of Video Advertising
Digital Video Advertising Is the New TV Commercial – And You Can Get In Early More and more homes are electing to cut the cord on network and cable TV in favor of streaming services. This is good news for small businesses that want to advertise on television. Most mom-and-pop shops find themselves priced out […]
How Successful Brands Utilize Google Ads
An Effective Digital Marketing Campaign Should Include Google Ads Management You probably know how this works: when users head to a search engine to type something they’re looking for or want to know into that narrow white box, search results appear. But how do some businesses get to the top of that list and stay […]
Case Study: How Our Digital Marketing Firm Positioned Our St. Louis HVAC Client for Sustainable — and Remarkable — Growth
Our Marketing Firm Delivers Big Wins with Our Strategic and Technical Expertise and a High-Touch Approach to Growing Small Businesses Small businesses in the home repair and service industries now find themselves at a turning point that can either transform their business for long-term success, or see their initial growth go stagnant despite their talents, […]
Are You Using These Types of Search Engine Optimization Keywords in Your Web Content?
Learn Our Digital Marketing Agency’s SEO Strategies That Get Results One key digital marketing skill that can bring all-natural, organic traffic to your website is search engine optimization (SEO). Even when stating the obvious, however, iFocus Marketing can’t help but let you in on one of our little marketing secrets. There are SEO strategies and […]
Is It Time to Refresh Your Marketing Campaigns?
Our Digital Marketing Agency’s 3 Signs You’re Ready for Something New One of the most challenging emotions that a business can experience is the fear that you’re missing out. There’s nothing like seeing one of your competitors completely nail their new marketing campaign, and realizing that you, too, could be doing the same – but […]
Announcing Our 2023 Google Premier Partnership
Our Digital Marketing Agency Is in the Top 3 Percent of Marketers Using Google’s Ad Services You’d be hard pressed to find a digital marketing agency that doesn’t manage their marketing campaigns through Google’s products – Google Ads for PPC marketing, Analytics, Display and YouTube Video. But only a small handful of these agencies can […]
Calling All Retailers: Why Amazon Advertising and Other Retail-Friendly Platforms Get Results
Learn How Retailers Are Getting an Advantage from Amazon Paid Ads and More Online marketing tools are getting smarter and more effective. What does this mean for you? It means that it’s easier than ever to begin a digital marketing campaign to capture online audiences who are looking for the products you’re selling. However, this […]
Thought Leadership Is for Everyone: How to Increase Engagement
iFocus Marketing’s Perspective on the Buzzword “Thought Leadership” Levels the Playing Field for Businesses At this point, it’s almost a cliche: it’s nearly impossible to read anything about digital marketing without running into the same ideas and suggestions for your social media marketing campaign. When you look at your own social media feeds, you see […]
Why Have My Paid Media Campaign’s CPCs (costs-per-click) Increased?
Understanding Shifts in Your Paid Search Marketing’s Costs, and How These Changes Translate to a Higher Upside for Your Business If you’re a conscientious business owner, you likely analyze your marketing budget down to the cent. We get it. No one wants to see their costs suddenly rise in any part of their business, from […]
In-Depth Monthly Reporting Positions iFocus Marketing as One of the Best Ad Agencies in Kansas City
Our Clients Receive Above-and-Beyond Strategic Digital Marketing Services, Including Vital Metrics that Tell the Story Behind the Strategy As the digital marketing landscape continues to grow, nearly every business – even the smallest mom-and-pop store – has some type of presence online, allowing them to connect with their customers, offer products and services, and introduce […]
Black Friday & Cyber Monday: A Marketing Guide for Small Businesses
Seize the BFCM Moment with Help from Your Friendly Neighborhood Digital Marketing Agency While many of us are still trying to stretch out each remaining summer day (including Friday summer office hours at a certain award-winning Kansas City ad agency) it’s important to remember that Black Friday and Cyber Monday (BFCM) marketing has begun! Last […]
Holiday Promotions Planning Starts NOW!
Get Into the Q4 Holiday Spirit with the Best Digital Marketing Agency that Kansas City Has To Offer When it comes to holiday spending predictions, we have some key insights for you that shouldn’t be overlooked. If the 2022 Amazon Prime Days are any predictor of the good ol’ holiday shopping spirit, consumer spending on […]
