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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

Look, we get it - as a savvy business owner, you're tasked with the heavy burden of making the best decisions for your company, and that includes navigating the often mysterious world of marketing. It's easy to feel overwhelmed with the scope of marketing choices your business is presented on the daily. We understand where you're coming from, and get just how challenging it can be to determine what tactics to invest in to get the biggest bang for your...

How You Can Use the Latest Social Media Marketing Craze to Reach Your Target Audience After a recent update to the Instagram app, one billion users noticed a few changes: notifications are now at the top right of the screen; there’s a shopping tab next to your profile icon; and a new feature, “Reels,” is located where the post creation button used to be. Marketers are left wondering what Reels is, how to use it, and how it differs from Instagram Stories....

While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much different. So What’s Going On? Well, a lot of things, actually. As many major metro areas find themselves in the thick of reopening phases, more than three-quarters of consumers report wanting to see additional steps taken above and beyond lifting...

Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone through a metamorphosis to become the most-utilized web analytics service in the world. Not too shabby for a platform that had its humble beginnings in the Urchin software platform. Now, Google has rolled out the newest iteration of its Analytics...