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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

Find Your Customers with Strategic Digital Marketing It’s essential for your customers to feel like they have a personal connection with your brand, and social media is one of the most effective ways to grow those connections. So where do you find these customers in the big wide social world? Do you need to hop on the latest TikTok challenge to find them, or write a post on Facebook? Each platform has different built-in audiences, so understanding which users are on each...

Get Guidance from Experts in Our Digital Marketing Agency in Kansas City Google Ads is an ever-changing landscape with the goal of becoming more accessible and beneficial for advertisers and users alike. Recently, keyword match types have become the focus of these changes. Match types are important because they help determine who can see your ads when they search on Google. It started with the loosening of what the phrase “exact match keywords” really meant. “Exact match” doesn’t quite mean exact anymore,...

Look, we get it - as a savvy business owner, you're tasked with the heavy burden of making the best decisions for your company, and that includes navigating the often mysterious world of marketing. It's easy to feel overwhelmed with the scope of marketing choices your business is presented on the daily. We understand where you're coming from, and get just how challenging it can be to determine what tactics to invest in to get the biggest bang for your...

How You Can Use the Latest Social Media Marketing Craze to Reach Your Target Audience After a recent update to the Instagram app, one billion users noticed a few changes: notifications are now at the top right of the screen; there’s a shopping tab next to your profile icon; and a new feature, “Reels,” is located where the post creation button used to be. Marketers are left wondering what Reels is, how to use it, and how it differs from Instagram Stories....

While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much different. So What’s Going On? Well, a lot of things, actually. As many major metro areas find themselves in the thick of reopening phases, more than three-quarters of consumers report wanting to see additional steps taken above and beyond lifting...