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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

A Look at What’s Working in the World of Social Media Advertising In this day and age, implementing a digital marketing strategy without a social media presence is like having a lock with no key! It’s no secret that social media can be an incredibly valuable tool for your business, especially in post-COVID times. However, it’s not always clear what customers really want from a business’ social media profile. Recent social media studies by Sprout Social gives insights into the state of...

New Deals Search Results Give Online Retailers More Visibility in Google Search Results It doesn’t take experts at a marketing agency to figure out that consumers love a good deal. For decades, retailers have relied on sales, discounts, specials, and promotions to net new customers and boost revenue. In the age of digital marketing - and especially on the heels of COVID - retailers have more power than ever before to get their promotions in front of consumers. (Just take a look...

Breaking Down Which Option is Best for Your Business’ Marketing Strategy CEOs and other business owners know that they need some form of marketing plan in order to build out their customer base and keep them engaged. After all, if the public doesn’t know about you, then it’s possible you may get left in the dust by your competitors who are actively building out their brand and reaching their target market. It’s not enough anymore to be great at what you...

Find Your Customers with Strategic Digital Marketing It’s essential for your customers to feel like they have a personal connection with your brand, and social media is one of the most effective ways to grow those connections. So where do you find these customers in the big wide social world? Do you need to hop on the latest TikTok challenge to find them, or write a post on Facebook? Each platform has different built-in audiences, so understanding which users are on each...

Get Guidance from Experts in Our Digital Marketing Agency in Kansas City Google Ads is an ever-changing landscape with the goal of becoming more accessible and beneficial for advertisers and users alike. Recently, keyword match types have become the focus of these changes. Match types are important because they help determine who can see your ads when they search on Google. It started with the loosening of what the phrase “exact match keywords” really meant. “Exact match” doesn’t quite mean exact anymore,...

Look, we get it - as a savvy business owner, you're tasked with the heavy burden of making the best decisions for your company, and that includes navigating the often mysterious world of marketing. It's easy to feel overwhelmed with the scope of marketing choices your business is presented on the daily. We understand where you're coming from, and get just how challenging it can be to determine what tactics to invest in to get the biggest bang for your...