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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

While the holiday season in any typical year would trigger warm feelings of nostalgia, excited anticipation of family feasts, and, yes, a frenzied urgency to finish that last-minute holiday shopping, this year—as we’re all well aware by now—is shaping up to look much different. So What’s Going On? Well, a lot of things, actually. As many major metro areas find themselves in the thick of reopening phases, more than three-quarters of consumers report wanting to see additional steps taken above and beyond lifting...

Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone through a metamorphosis to become the most-utilized web analytics service in the world. Not too shabby for a platform that had its humble beginnings in the Urchin software platform. Now, Google has rolled out the newest iteration of its Analytics...

Political turmoil. Race riots. A global pandemic. Fake news. Extremism. A country divided. While these things may sound like literary fodder for the likes of Orwell and Rand, they often comprise the unfortunate reality many people find themselves in every time they log onto their favorite social media platform. They’re also the primary focus of Netflix’s new wave-making film, The Social Dilemma, a docu-drama that lays bare some of the darkest secrets of Silicon Valley. These secrets come from the mouths of...

Easily Turn Your Website into an eCommerce Platform What if we told you that we could turn your website into an eCommerce platform in a matter of minutes? You might say, “No iFocus, this can’t be done. I will have to spend thousands!” Well, we have good news for you! Shopify has introduced the perfect solution, called the Shopify Buy Button, that can help you bring your business into the world of eCommerce. Meet the Shopify Buy Button The Shopify Buy Button is an...