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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical workday look like for you? The best part about my job is I never do the same thing every day. Usually they start off with 2 cups of coffee,...

We’ve been “egg-stra” busy this month at iFocus Marketing dying eggs, devouring bunny-shaped sugary treats, and preparing businesses for a successful Easter season! Although, Easter is religiously recognized as more than an occasion to break out your Sunday best or to hop around the yard in hunt of eggs, roughly 80% of Americans celebrate the holiday by exchanging candy, flowers, and other various gifts. According to Statistic Brain, consumers spent $14.6B on Easter-related products in 2017! If you want to...

Everyone’s at least a little Irish on March 17th! Although St. Patrick’s Day is only a public holiday in a handful of places, it’s an occasion celebrated with green articles of clothing, a pint (or two) of beer from a local pub, and corned beef and cabbage by people all around the world. This year, this Irish celebration falls on a Saturday and is sure to be a craic*! *A term used to describe “having a good time” by the Irish We’ve prepared...

Have you heard? Organic reach is steadily declining for the world’s most powerful social platform. In order to counteract this as a business, you will need to have a fully developed social media advertising strategy for paid ads. Facebook offers a large variety of advertising from single images and multi-image carousel ads to sophisticated retargeting ads. Facebook advertisements are used to create a farther-reaching and more interactive experience for your customers that can be much more impactful than just boosting...

In today’s digital world, buttons are everywhere. Every website you visit has a navigation bar that’s filled with buttons. Those websites probably also have strong call-to-actions placed somewhere on the page. Every app you use requires you to push a button to trigger a command. Every digital ad you see has (or should have) a button that convinces you to click to get more information. Buttons are one of the most important elements in any digital design. They allow the user...

Valentine’s Day is coming, whether you like it or not. Even if you hate it, you can’t hate a huge opportunity to market your brand online! Especially right after the dead cold of winter when you haven’t had much foot or website traffic. We're sure a lot of you struggled in January trying to get people in your store, make a purchase online, or fill out a contact form on your site. Well, if there’s a way you can work...