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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

How long have you been working at iFocus? I have been working for iFocus for about one and a half years. I started at the end of July in 2016. Describe what you do. I am the Creator of Opportunities (aka Regional Sales Manager) at iFocus. I support two of our major client groups by providing them with sales and strategy support. Also, I get the pleasure of meeting and speaking with business owners and marketing directors to learn about their business aspirations....

Are you seeing a decline in organic reach on your Facebook page? Many are trying to increase those numbers by putting by boosting posts or running like campaigns on their business pages to get likes. We started seeing a decline in reach in 2012 when only 16% of Facebook fans from a business were seeing page posts in their newsfeeds, and that number has gotten smaller as the years pass. Edgerank Checker found that between 2012 and 2014, organic reach...

Let’s be real. We all want more Instagram comments! Not only is increased engagement a sign that your social content is performing well, but it also gives you a chance to start a conversation with potential customers. So how do we increase user interaction? There’s a way to boost your Instagram engagement without coming across as tacky. Accompanying every post with, “Tag a friend!” or “Comment if…” doesn’t represent your brand well and comes off as desperate. And don’t even get me...

Starting this month, January 2018, Google will no long show Review Extensions along with ads. In February, they will be wiped from AdWords, historical data and all. Sayonara, Review Extensions, it’s been real. Review Extensions launched back in 2013 - with issues. They originally showed in place of lines of ad text which, for advertisers like me, was a non-starter. I preferred my ad text over the review, and if I felt the review was valuable enough, I would test it...

Facebook has released some great new information and potential new ways for you to market your business on social media in 2018. Some of these changes and new items are industry specific, but some are for everyone and every product. Not only do these additions to the social media juggernaut allow you to target specific audiences in a more refined way, but they also add some of the best-known technology from display advertising in the form of dynamic ads. Let’s...

How long have you been working at iFocus? I joined iFocus in April of 2016. (2 weeks before getting married, which I highly do not recommend) Describe what you do. My time is spent working with our clients in many ways. In my role, I also work with the internal teams and Account Management teams as a resource for strategies and strengthening our service to our clients. Basically, I live off coffee, my calendar, and laughter. What does a typical workday...