Posted on June 30, 2017

Smartphone Apps are Listening for Proximity Beacons and the Marketing Messages They Broadcast

In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver your marketing message is essential. Proximity beacons are one way that you can get your message across and make sure that it's heard. You may have already seen beacons in some stores in...

by Sydney Feipel

Posted on June 30, 2017

iFocus Insights

What Is Native Advertising and Why Does It Work So Well for Brands?

When it comes to getting your message in front of readers and potential customers, you have a lot of options at your disposal, not to mention a lot of online "noise" to compete with. So how can taking advantage of native advertising help your brand stand out from the crowd even while you're blending in? At first glance, native advertising seems pretty straightforward, but, when used properly, it can be a powerful addition to your digital marketing toolkit. To the casual...

by Sydney Feipel

Posted on April 24, 2017

iFocus Insights

What Your Customers and Prospects Want from Your Web Content

In the day-to-day hustle to keep your website humming along smoothly and stocked with SEO-friendly content, it can be easy to forget what the ultimate purpose of your content really is. Sure, web content is a great way to build your keyword base and improve your page rankings, but it only does that by also providing information that's valuable to your readers, written in a way that they can easily consume. Ultimately, by focusing on how your web content benefits...

by Sydney Feipel

Posted on March 22, 2017

iFocus Insights

Social Media Should be a Part of Your Content Marketing Strategy

As hard as it is to believe in this age of Twitter, Facebook, Instagram, Snapchat, LinkedIn, and Google Plus, social media actually hasn't been around all that long. Facebook only showed up in 2004, and Twitter is barely over a decade old. Even the blogging platforms that dominate so many of our websites only started around the beginning of the new millennium, with blogger.com launching in 1999 and WordPress arriving on the scene in May of 2003. And yet today...

by Sydney Feipel

Posted on February 22, 2017

iFocus Insights

Putting Geo-Fencing and Location-Based Marketing to Work for Your Business

Let's say a potential customer drives by your dealership every day on their way to and from work; how do you let them know about the discount that you're running on oil changes when they can use it? Or your restaurant is just around the corner from a busy shopping area, and you'd like to tempt some new customers with a coupon for a free appetizer. These days, we already know that mobile marketing is where it's at when it...

by Sydney Feipel

Posted on February 1, 2017

iFocus Insights

6 Ways to Tell if Your Content Will Be Effective for SEO

By now you've probably heard the phrase "content is king," but when it comes to maximizing SEO, content can take many forms, from product pages to blogs, articles to whitepapers, infographics to videos. One thing that just about every piece of content has in common is that a fair amount of work usually goes into putting it together, so before you spend a lot of time and energy creating content to attract more business and improve your position within the...