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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on December 7, 2017
iFocus Insights

Have you ever crafted the perfect tweet? It was relevant, relatable, catchy, and… more than 140 characters. Your options now are: A. Forget your masterpiece. B. Decide which grammatical crime you’re going to commit. C. Wait – There’s a third option?! Yes – there is! Twitter began testing a doubled character count this past September in hopes to increase user growth and ad business. Believe it or not, only 5% of tweets exceeded 140 characters according to Marketing Land. Personally, I’m a little surprised by...

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Posted on November 17, 2017
iFocus Insights

Christmas is the biggest shopping season of the year, in stores and online. And it’s the most important time for businesses to make sales. According to Ad Roll, some companies can account for 30% of their annual sales in that heavy four-week period between mid-November to mid-December. It’s safe to say that digital advertising and marketing play a huge factor in helping businesses draw in customers. Therefore, you better be making an awesome Christmas digital marketing campaign to attract those...

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Posted on November 7, 2017
iFocus Insights

There are many benefits to social media marketing. If your business doesn’t have a Facebook page now a days, users will turn away! It’s the easiest way to learn and contact a business you are interested in - whether it be your favorite restaurant, clothing store, or potential job! Here are the top 4 benefits to social media marketing: Say what? Your brand can use social media to increase brand awareness and recognition? Yes! It is important to increase the awareness...

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Posted on October 2, 2017
iFocus Insights

  How long have you been working at iFocus? Since we started (one year and eight months-ish) Describe what you do. Much of what I do involves managing our programmatic display campaigns, which includes anything from submitting new campaigns, updating campaigns, making optimizations, making small campaign edits, etc.I also manage our internal team, so I do a lot with processes and making sure everything internally runs smoothly. I try to make sure my team is always well equipped and in a positive,...

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Posted on September 20, 2017
iFocus Insights

  How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM checking emails. Getting into the office by 8AM and I already have a feel for where the day is going. When I’m not travelling,...

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Posted on September 13, 2017
iFocus Insights

That is so creepy. If we had a dollar for every time we’ve heard this phrase when we explain to people what we do for a living, we’d all be sitting on our own private beaches right now. Other phrases we hear on a regular basis include: Oh, I hate those ads. You mean those pop-up things? Those are so annoying. I get ads all the time for things I don’t care about. And yet, the soaring rate at which consumers are interacting with digital ads...

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