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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on January 15, 2018
iFocus Insights

Starting this month, January 2018, Google will no long show Review Extensions along with ads. In February, they will be wiped from AdWords, historical data and all. Sayonara, Review Extensions, it’s been real. Review Extensions launched back in 2013 - with issues. They originally showed in place of lines of ad text which, for advertisers like me, was a non-starter. I preferred my ad text over the review, and if I felt the review was valuable enough, I would test it...

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Posted on December 29, 2017
iFocus Insights

Facebook has released some great new information and potential new ways for you to market your business on social media in 2018. Some of these changes and new items are industry specific, but some are for everyone and every product. Not only do these additions to the social media juggernaut allow you to target specific audiences in a more refined way, but they also add some of the best-known technology from display advertising in the form of dynamic ads. Let’s...

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Posted on December 13, 2017
iFocus Insights

How long have you been working at iFocus? I joined iFocus in April of 2016. (2 weeks before getting married, which I highly do not recommend) Describe what you do. My time is spent working with our clients in many ways. In my role, I also work with the internal teams and Account Management teams as a resource for strategies and strengthening our service to our clients. Basically, I live off coffee, my calendar, and laughter. What does a typical workday...

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Posted on December 7, 2017
iFocus Insights

Have you ever crafted the perfect tweet? It was relevant, relatable, catchy, and… more than 140 characters. Your options now are: A. Forget your masterpiece. B. Decide which grammatical crime you’re going to commit. C. Wait – There’s a third option?! Yes – there is! Twitter began testing a doubled character count this past September in hopes to increase user growth and ad business. Believe it or not, only 5% of tweets exceeded 140 characters according to Marketing Land. Personally, I’m a little surprised by...

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Posted on November 17, 2017
iFocus Insights

Christmas is the biggest shopping season of the year, in stores and online. And it’s the most important time for businesses to make sales. According to Ad Roll, some companies can account for 30% of their annual sales in that heavy four-week period between mid-November to mid-December. It’s safe to say that digital advertising and marketing play a huge factor in helping businesses draw in customers. Therefore, you better be making an awesome Christmas digital marketing campaign to attract those...

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Posted on November 7, 2017
iFocus Insights

There are many benefits to social media marketing. If your business doesn’t have a Facebook page now a days, users will turn away! It’s the easiest way to learn and contact a business you are interested in - whether it be your favorite restaurant, clothing store, or potential job! Here are the top 4 benefits to social media marketing: Say what? Your brand can use social media to increase brand awareness and recognition? Yes! It is important to increase the awareness...

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