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Posted on April 24, 2017
iFocus Insights

In the day-to-day hustle to keep your website humming along smoothly and stocked with SEO-friendly content, it can be easy to forget what the ultimate purpose of your content really is. Sure, web content is a great way to build your keyword base and improve your page rankings, but it only does that by also providing information that's valuable to your readers, written in a way that they can easily consume. Ultimately, by focusing on how your web content benefits...

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Posted on March 22, 2017
iFocus Insights

As hard as it is to believe in this age of Twitter, Facebook, Instagram, Snapchat, LinkedIn, and Google Plus, social media actually hasn't been around all that long. Facebook only showed up in 2004, and Twitter is barely over a decade old. Even the blogging platforms that dominate so many of our websites only started around the beginning of the new millennium, with blogger.com launching in 1999 and WordPress arriving on the scene in May of 2003. And yet today...

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Posted on February 22, 2017
iFocus Insights

Let's say a potential customer drives by your dealership every day on their way to and from work; how do you let them know about the discount that you're running on oil changes when they can use it? Or your restaurant is just around the corner from a busy shopping area, and you'd like to tempt some new customers with a coupon for a free appetizer. These days, we already know that mobile marketing is where it's at when it...

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Posted on February 1, 2017
iFocus Insights

By now you've probably heard the phrase "content is king," but when it comes to maximizing SEO, content can take many forms, from product pages to blogs, articles to whitepapers, infographics to videos. One thing that just about every piece of content has in common is that a fair amount of work usually goes into putting it together, so before you spend a lot of time and energy creating content to attract more business and improve your position within the...

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