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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

  How long have you been working at iFocus? I joined iFocus in May of 2016. Describe what you do. I spend a lot of my time acting as a resource for the team – encouraging, assisting, challenging, motivating, directing. What does a typical workday look like for you? I’m up pretty early, usually around 5AM checking emails. Getting into the office by 8AM and I already have a feel for where the day is going. When I’m not travelling,...

That is so creepy. If we had a dollar for every time we’ve heard this phrase when we explain to people what we do for a living, we’d all be sitting on our own private beaches right now. Other phrases we hear on a regular basis include: Oh, I hate those ads. You mean those pop-up things? Those are so annoying. I get ads all the time for things I don’t care about. And yet, the soaring rate at which consumers are interacting with digital ads...

Today, nearly 90% of Americans are active online. But, as hard as it is to believe, PC sales are actually declining. So how are all those people getting online? Many of them are doing it through smartphones, tablets, and other mobile devices. Almost everyone in the country now owns a cellphone, and around 80% are walking around with smartphones that can access all the endless resources of the internet. That's not to mention the fact that more than 50% of...

With so much happening on social media these days and so many searches going through mobile devices, it may come as no surprise that we have literally had business owners ask us, "Do websites still matter?" The answer is that yes, absolutely, websites still matter, maybe now more than ever. However, to get the most out of your website, you also need consistent, planned promotion. Obviously, the internet has changed how we all conduct and market our businesses, and the growing...

In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver your marketing message is essential. Proximity beacons are one way that you can get your message across and make sure that it's heard. You may have already seen beacons in some stores in...

When it comes to getting your message in front of readers and potential customers, you have a lot of options at your disposal, not to mention a lot of online "noise" to compete with. So how can taking advantage of native advertising help your brand stand out from the crowd even while you're blending in? At first glance, native advertising seems pretty straightforward, but, when used properly, it can be a powerful addition to your digital marketing toolkit. To the casual...