Smartphone Apps are Listening for Proximity Beacons and the Marketing Messages They Broadcast
In this wired, wireless, Internet-connected world, where it seems like everything is a source of potential advertising content for media, it also seems like everything is vying for the attention of your prospective customers. That means finding new ways to cut through the noise and clamor to deliver your marketing message is essential. Proximity beacons are one way that you can get your message across and make sure that it's heard. You may have already seen beacons in some stores in...
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