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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

Increase the Effectiveness in your Digital Marketing Targeting The ability to target your ideal audience in any digital channel is one of the keys to success in any digital marketing campaign. Market research through the U.S. Census Bureau or behavior patterns from Google Trends and Statista provide incredible insights. We can use these insights as a guide to ultimately decide which digital channels should be included in an overall strategy. When looking at these behavior patterns and demographic commonalities, it is worth...

Discover Opportunities to Improve Your Website If you aren’t fully utilizing Google Analytics (GA), you’re missing out on valuable data that can help you increase the value of your website. Google Analytics provides a rounded view of the traffic to your website. You’ll find the standard metrics for website traffic (sessions, visitors, time on site, or bounce rate), as well as the ability to split out this data by demographic information or other audiences. Google Analytics also can give quite a...

Continual Learning is Our Self Care Stay-at-home orders where we’re headquartered near Kansas City, Missouri, began on March 24 and sent our teams home to serve our clients remotely. As it turns out, saving up to two hours a day in commuting times gives a person extra time to check off some important tasks on their to-do lists. At the top of our list was an important mission: personal and talent development. Since the birth of iFocus Marketing nearly five years ago,...

Get Your Online Ads In Front of the Right People Google Ads has long-offered Audiences in campaigns, but the tool doesn’t often get the recognition it deserves. Audiences are collections of users that Google creates based on their demographics and online interests. Using Audiences can optimize your campaigns and target users more efficiently. Successful marketers understand the types of Google Ads Audiences to manually optimize and improve campaign performance. There are five types of audiences generated within Google Ads: Detailed Demographics Affinity...

Assemble Meaningful Gifts and Marketing Campaigns Now With quarantine and stay-at-home orders still in place for most states due to the COVID-19 pandemic, and the possibility that restaurants, spas, and certain stores will remain closed for the first weeks of May, retail shoppers are faced with a new hurdle: purchasing and gifting a meaningful Mother’s Day present. The National Retail Federation shared new information late last month about consumers’ Mother’s Day spending plans, and it’s actually great news for retailers with an...

Another Reason to Keep Marketing During Coronavirus Summer 2020 Olympic Games: Postponed. Major League Baseball: On hold. Wimbledon Championships: Cancelled altogether.  Democratic National Convention: Pushed back. COVID-19’s effects on big, important events certainly weren’t unexpected, with shelter-in-place and quarantine orders in place across the country and in most places in the world. After all, you can’t fill a stadium with fans -- or have both offense and defense at a ball game -- during this new normal.  What might have been slightly less predictable for those...