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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election year, Facebook has decided to take proper precautions this time around. Though Facebook has already made some huge changes to their privacy protection policies and algorithms...

What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? I started a fashion blog in 2017 as a hobby and creative outlet. After doing that for a while I realized I really loved social media and started...

Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power over the market. This generation is already starting to influence trends and consumer habits. In several studies done by Cassandra, a cultural strategist and business...

How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping my clients accomplish their goals. What does a typical workday look like for you? On a typical day, I meet with clients and prospective clients face to face or over the phone to discuss...

How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me usually includes a few calls with clients, trafficking projects, analyzing current campaign metrics, developing new strategies, and looking for new industry trends. Digital marketing is a very fast paced industry...

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, but still nothing, right? Well you’re not alone! As a business, you want to get your products in front of people, and social media is the...