Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on March 3, 2020
Consumer Behavior

Every year, marketers and business owners are tasked with sitting down to analyze their goals and figure out how to best budget for the most effective attainment of those goals. Identifying the magic number of dollars needed to achieve business benchmarks is tough enough; the exercise of determining where to place those dollars can create even more confusion.  While the classic marketing funnel that everyone knows and loves (or not) provides an adequate depiction of how to convert customers, the iFocus...

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Posted on February 14, 2020
Data

Today’s world of multichannel digital marketing leaves many marketers with segmented data and even more fragmented insights. With click traffic coming in from multiple platforms, strategically planned campaigns, and variant testing across messaging we tend to find ourselves in a situation of data paralysis. One way to help consolidate some of your tracking is through UTM (Urchin Tracking Module) code that can be added to any URL. These parameters are simple to use and can be customized for any campaign,...

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Posted on February 8, 2020
Social

By now, everyone has set new business goals for 2020 and the rest of the coming decade. As digital marketing experts, especially in the field of social media, we strive to have the most insightful, entertaining content on the market. Social media becomes a more crucial aspect in everyday marketing efforts each year and we want to make sure you kick the year off right! While staying up-to-date on social media best practices is critical for any social media expert, it’s equally,...

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Posted on November 7, 2019
Social, Uncategorized

The evidence is apparent — social media is constantly changing. The brains behind these platforms are always testing out new features, algorithms, and ideas to make their platform more attractive to respective users. There have been a lot of noteworthy updates on social media platforms this year and we at iFocus are recapping the whirlwind that happened this past year to help you keep track of it all. Even after the writing of this blog, there’s a good chance that plenty...

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Posted on October 22, 2019
iFocus Insights, Social Management

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election year, Facebook has decided to take proper precautions this time around. Though Facebook has already made some huge changes to their privacy protection policies and algorithms...

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