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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on April 7, 2020
COVID-19, Education

For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace and recovering more quickly after a crisis, but we can imagine you’ve been thinking far more about whether your business has the finances to withstand the...

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Posted on April 6, 2020
COVID-19, Education

It can be stressful to operate a business in normal circumstances, let alone at a time when a coronavirus interferes with nearly every facet of daily life. It only makes sense that small business owners feel anxiety about what will happen to the companies they’ve worked so hard to build, especially if they got the “non-essential” label and were asked to temporarily close. Just because you aren’t actively working with customers right now, does not mean this is the time to...

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Posted on March 30, 2020
Amazon, COVID-19

With the whirlwind of news updates and shelter-in-place orders around the country, businesses are being forced to adapt to continue serving their customers and maintaining a strong flow of business.  Global mega-retailer Amazon is no different. They’ve had to shift their focus and shipping processes in order to handle the effects COVID-19 has produced in the online retail world.  According to an Amazon company blog, “We've recently seen an increase in people shopping online which has had an impact on how we...

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Posted on March 27, 2020
COVID-19

You probably didn’t realize the amount of emails you had to unsubscribe from until you saw the COVID-19 statements come in from every business you’ve ever interacted with. It seems like every company put out a message regarding safety and health in relation to COVID-19 and their business processes. This poses a few questions for a lot of businesses: Do I need to put out a coronavirus statement? What do I say? How do I avoid making it sound like...

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Posted on March 13, 2020
Consumer Behavior, COVID-19

The recent outbreak of novel coronavirus has driven many businesses into a frenzy of the unknown. The potential spread and CDC recommendations have affected every industry’s operations, customer service, and potentially their bottom lines. Large national and global organizations have begun responding to these concerns with email and social media communications. Follow our best practices to help your small- or medium-sized business effectively communicate with your customers and employees during this time.  Remember that the current state of affairs is...

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Posted on March 3, 2020
Consumer Behavior

Every year, marketers and business owners are tasked with sitting down to analyze their goals and figure out how to best budget for the most effective attainment of those goals. Identifying the magic number of dollars needed to achieve business benchmarks is tough enough; the exercise of determining where to place those dollars can create even more confusion.  While the classic marketing funnel that everyone knows and loves (or not) provides an adequate depiction of how to convert customers, the iFocus...

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