Posted on February 5, 2019

Meet Connor, our Social Media Specialist/Account Coordinator!

How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, graphic design, manage reviews, and put needed information together for ad campaigns. What does a typical workday look like for you? A typical work day will usually include content writing,...

by Sydney Feipel

Posted on January 14, 2019

Consumer Behavior, Data, Display Advertising, iFocus Insights

The Importance of Geofencing in 2019

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product similar to something you just put in your cart. Seems kind of spooky, right? This ad likely appeared thanks to the targeted marketing power of geofencing. While geofencing...

by Sydney Feipel

Posted on January 3, 2019

Creative Development, iFocus Insights

Creative Trends That Will Help you Stand out From the Crowd in 2019!

“Why fit in when you were born to stand out!” -Dr. Suess Over the past year, you may have seen an increase in popularity of certain design trends. Gradients, duotones, minimalism, bold typography, and vintage are among the popular design trends of 2018 that helped brands stand out against the rest. While some of those trends are here to stay, others are being replaced with up-and-coming design trends. If you are looking to stop blending in and start standing out, 2019 has bright,...

by Sydney Feipel

Posted on December 14, 2018

SEO

Google’s 2018 Updates in Review: A Very Impactful Year for SEO

2018 has been a major year for Google in terms of updates, causing business owners and SEOs alike to rethink how they should be optimizing websites. With the release of things such as mobile-first indexing and video carousels, things we used to focus might not be the top priority in years to come. Let’s Take a Look at the Major Updates Google Rolled out in 2018 Mobile-First Index - March 26, 2018 The first major, and likely the most impactful, update of 2018...

by Sydney Feipel

Posted on September 7, 2018

iFocus Insights

Hiring Today’s Talent – How to Identify Potential for Success

7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look for these traits in people is the first step to finding value in new places. It’s how people respond to new challenges that defines their potential for success. Business people...

by Sydney Feipel

Posted on August 27, 2018

iFocus Insights, Meet the Team

Meet Corrie Castro, Our Social Media Manager!

How long have you been working at iFocus? I’ve been with iFocus for almost a year. Time just flies by! Describe what you do. I’m the head of our social media department, so I curate and oversee all of our organic social media content. I'm also in charge of all of our paid social advertising and handle our online reputation management services for our clients. What does a typical workday look like for you? I would say it changes from day to day. I spend...