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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

The evidence is apparent — social media is constantly changing. The brains behind these platforms are always testing out new features, algorithms, and ideas to make their platform more attractive to respective users. There have been a lot of noteworthy updates on social media platforms this year and we at iFocus are recapping the whirlwind that happened this past year to help you keep track of it all. Even after the writing of this blog, there’s a good chance that plenty...

There’s no escaping it. The 2020 presidential election will be here before we know it. The debates have begun and you’ve probably already noticed ads popping up in your newsfeed. With the influx of political ads already hitting the masses, and given the unique impact of online political ads on consumers in the previous election year, Facebook has decided to take proper precautions this time around. Though Facebook has already made some huge changes to their privacy protection policies and algorithms...

What do you do at iFocus? My title is Social Media Account Coordinator. Day to day I plan and schedule content for some of our clients and grow their social media followings. I also dive into their analytics to see what posts perform well and what people engage with. What is your social media background? I started a fashion blog in 2017 as a hobby and creative outlet. After doing that for a while I realized I really loved social media and started...

Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power over the market. This generation is already starting to influence trends and consumer habits. In several studies done by Cassandra, a cultural strategist and business...

How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping my clients accomplish their goals. What does a typical workday look like for you? On a typical day, I meet with clients and prospective clients face to face or over the phone to discuss...