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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

How long have you been working at iFocus? I have been working at iFocus for about a year and a half now. Describe what you do. My primary role is SEO (Search Engine Optimization), which focuses on helping companies rank higher organically on major search engines for keywords relevant to their business, so their website gets more traffic. I also dabble in some website design and creation. What does a typical workday look like for you? Since I’ve started doing SEO I haven’t seemed to...

As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm - again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the last few months for advertisers. We now know that many data targeting metrics are going away soon, forcing advertisers to come up with new ways...

If you've been following us at all on Facebook, you may have seen that we welcomed a summer intern into our office a few weeks ago. While interns are traditionally considered the coffee-getters, we at iFocus like to think we bring value to our interns by giving them ample opportunities to gain real-world experience and invaluable insight into the world of digital marketing. (But don't put it past us to ask them to get us coffee - everything that happens...

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always changing Think of how consumers spent their time online five years ago compared to their habits today. Snapchat was uncharted territory for most people. That's crazy to...

“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article about how typography can affect your perception of taste, it sparked some curiosity amongst our creative team. Intrigued, we began doing some research on how our senses...