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We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me usually includes a few calls with clients, trafficking projects, analyzing current campaign metrics, developing new strategies, and looking for new industry trends. Digital marketing is a very fast paced industry...

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, but still nothing, right? Well you’re not alone! As a business, you want to get your products in front of people, and social media is the...

How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, graphic design, manage reviews, and put needed information together for ad campaigns. What does a typical workday look like for you? A typical work day will usually include content writing,...

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product similar to something you just put in your cart. Seems kind of spooky, right? This ad likely appeared thanks to the targeted marketing power of geofencing. While geofencing...

“Why fit in when you were born to stand out!” -Dr. Suess Over the past year, you may have seen an increase in popularity of certain design trends. Gradients, duotones, minimalism, bold typography, and vintage are among the popular design trends of 2018 that helped brands stand out against the rest. While some of those trends are here to stay, others are being replaced with up-and-coming design trends. If you are looking to stop blending in and start standing out, 2019 has bright,...

2018 has been a major year for Google in terms of updates, causing business owners and SEOs alike to rethink how they should be optimizing websites. With the release of things such as mobile-first indexing and video carousels, things we used to focus might not be the top priority in years to come. Let’s Take a Look at the Major Updates Google Rolled out in 2018 Mobile-First Index - March 26, 2018 The first major, and likely the most impactful, update of 2018...