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Generation Z is the world’s most populous generation, comprised of teens and young adults. Gen Z is made up of young people born between 1995 and 2010. Earlier this year, Gen Z surpassed Millennials in number to make up roughly thirty-two percent of the population. As this generation ages, they will continually have more power over the market. This generation is already starting to influence trends and consumer habits. In several studies done by Cassandra, a cultural strategist and business...

How long have you been working at iFocus? I started with iFocus in July 2018. Describe what you do. I am a digital marketing strategist who works directly with our clients to discuss what marketing strategies and tactics would be best utilized to meet their individual business goals. I LOVE helping my clients accomplish their goals. What does a typical workday look like for you? On a typical day, I meet with clients and prospective clients face to face or over the phone to discuss...

How long have you been working at iFocus? I have been at iFocus for 8 ½ months. Describe what you do. I work directly with our clients and internal teams to develop digital marketing strategies and deliver success across multiple marketing platforms. What does a typical workday look like for you? A typical workday for me usually includes a few calls with clients, trafficking projects, analyzing current campaign metrics, developing new strategies, and looking for new industry trends. Digital marketing is a very fast paced industry...

If you have a business Facebook page, you’ve probably noticed that it’s been getting harder and harder to reach your target audience. And with that, you’ve also noticed a decrease in overall engagement. You’ve tried all of the necessary steps — testing, reevaluating your audience, spending a few dollars here and there on boosted posts, but still nothing, right? Well you’re not alone! As a business, you want to get your products in front of people, and social media is the...

How long have you been working at iFocus? I have been at iFocus for eight months now. Describe what you do. My job has many hats. My official title is Social Media Specialist/Account Coordinator. I work on the social media management team creating and managing content for client social pages. I also do some geofencing, graphic design, manage reviews, and put needed information together for ad campaigns. What does a typical workday look like for you? A typical work day will usually include content writing,...

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product similar to something you just put in your cart. Seems kind of spooky, right? This ad likely appeared thanks to the targeted marketing power of geofencing. While geofencing...