Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on July 27, 2018
iFocus Insights

As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm - again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the last few months for advertisers. We now know that many data targeting metrics are going away soon, forcing advertisers to come up with new ways...

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Posted on June 12, 2018
iFocus Insights, Meet the Team

If you've been following us at all on Facebook, you may have seen that we welcomed a summer intern into our office a few weeks ago. While interns are traditionally considered the coffee-getters, we at iFocus like to think we bring value to our interns by giving them ample opportunities to gain real-world experience and invaluable insight into the world of digital marketing. (But don't put it past us to ask them to get us coffee - everything that happens...

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Posted on June 11, 2018
Consumer Behavior, Data, iFocus Insights

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always changing Think of how consumers spent their time online five years ago compared to their habits today. Snapchat was uncharted territory for most people. That's crazy to...

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Posted on June 4, 2018
Design, Education, iFocus Insights

“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article about how typography can affect your perception of taste, it sparked some curiosity amongst our creative team. Intrigued, we began doing some research on how our senses...

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Posted on May 30, 2018
Data, Education, iFocus Insights

If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...

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