Posted on May 30, 2018

GDPR: Why it Matters for Your U.S.-Based Business

If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...

by Sydney Feipel

Posted on May 24, 2018

Education, Holiday Marketing, iFocus Insights

Father’s Day Marketing: Winning Strategies to Celebrate Dad

Although it feels like we just celebrated all of our wonderful mothers, Father's Day is already quickly approaching (if you're bad with calendars, it's on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when it comes to a marketing plan to celebrate our favorite men, it's getting down to the wire. In fact, the recommended timeframe to start marketing...

by Sydney Feipel

Posted on April 30, 2018

Data, Education, iFocus Insights

Google Analytics is a Must-Have, not an Afterthought

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with you and come up with the right mix of digital products to maximize your marketing dollars. However, one of the most powerful tools we have available...

by Sydney Feipel

Posted on April 23, 2018

Education, iFocus Insights, Social Management

Organic Social Media Engagement is a lot Like Speed Dating

Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can't leave reviews on personal profiles. Facebook only allows reviews to be left on business pages. But imagine if you could! You could easily check to see if the person you're going out...

by Sydney Feipel

Posted on April 16, 2018

Education, iFocus Insights

The Facebook Data Debacle: What We Can Learn About Data Sharing in the Digital Age

If you've had a screen in front of your face in the last few weeks, you've probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a data researcher at Cambridge University developed a personality-based app that consumers could access via Facebook. Just like any app, it had its own set of terms...

by Sydney Feipel

Posted on April 9, 2018

iFocus Insights, Paid Search

The What and Why of Gmail Ads

For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn't without merit - the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the water - consumers are twice as likely to sign up for your email list than they are to interact with your Facebook page, and email...