Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

7 Traits of Highly Successful People Introduction What is the growth potential of your business? It all starts with the potential of the people you hire. Your business will grow when you lean into challenges, strategize in the face of obstacles, and collaborate fiercely. This takes guts. It is hard. But knowing where to look for these traits in people is the first step to finding value in new places. It’s how people respond to new challenges that defines their potential for success. Business people...

How long have you been working at iFocus? I’ve been with iFocus for almost a year. Time just flies by! Describe what you do. I’m the head of our social media department, so I curate and oversee all of our organic social media content. I'm also in charge of all of our paid social advertising and handle our online reputation management services for our clients. What does a typical workday look like for you? I would say it changes from day to day. I spend...

How long have you been working at iFocus? I have been working at iFocus for about a year and a half now. Describe what you do. My primary role is SEO (Search Engine Optimization), which focuses on helping companies rank higher organically on major search engines for keywords relevant to their business, so their website gets more traffic. I also dabble in some website design and creation. What does a typical workday look like for you? Since I’ve started doing SEO I haven’t seemed to...

As you’ve likely heard at some point recently, Facebook has been making several rounds of updates to their algorithm - again. Facebook’s algorithm is pretty much changing daily, or so it seems, right?! It’s hard to keep up with the constant changes Facebook makes to its platform and advertising. Many things have changed over the last few months for advertisers. We now know that many data targeting metrics are going away soon, forcing advertisers to come up with new ways...

If you've been following us at all on Facebook, you may have seen that we welcomed a summer intern into our office a few weeks ago. While interns are traditionally considered the coffee-getters, we at iFocus like to think we bring value to our interns by giving them ample opportunities to gain real-world experience and invaluable insight into the world of digital marketing. (But don't put it past us to ask them to get us coffee - everything that happens...

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always changing Think of how consumers spent their time online five years ago compared to their habits today. Snapchat was uncharted territory for most people. That's crazy to...