Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on June 4, 2018
Design, Education, iFocus Insights

“In most cases at least half of our experience of food and drink is determined by the forgotten flavor senses of vision, sound, and touch.” – Charles Spence Design plays a huge role in many decisions consumers make. Design evokes emotion – and emotion makes decisions. When our Director of Ops ran into an article about how typography can affect your perception of taste, it sparked some curiosity amongst our creative team. Intrigued, we began doing some research on how our senses...

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Posted on May 30, 2018
Data, Education, iFocus Insights

If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...

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Posted on May 24, 2018
Education, Holiday Marketing, iFocus Insights

Although it feels like we just celebrated all of our wonderful mothers, Father's Day is already quickly approaching (if you're bad with calendars, it's on Sunday, June 17th). With just under a month to plan, you may be thinking you have plenty of time to find the perfect gift for your old man. But when it comes to a marketing plan to celebrate our favorite men, it's getting down to the wire. In fact, the recommended timeframe to start marketing...

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Posted on April 30, 2018
Data, Education, iFocus Insights

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with you and come up with the right mix of digital products to maximize your marketing dollars. However, one of the most powerful tools we have available...

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Posted on April 23, 2018
Education, iFocus Insights, Social Management

Whether you’re single, married, or somewhere in between, chances are you probably have a Facebook profile. Generally, in the dating scene, the first place to do a little background creeping investigating is on the potential suitors’ social profiles, right? Unfortunately (or fortunately, depending on your past relationships), you can't leave reviews on personal profiles. Facebook only allows reviews to be left on business pages. But imagine if you could! You could easily check to see if the person you're going out...

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