Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.
Posted on April 16, 2018
Education, iFocus Insights

If you've had a screen in front of your face in the last few weeks, you've probably heard or read about the hot water Facebook has landed themselves in over the whole Cambridge Analytica data sharing nightmare. In case you missed it, here it is in a nutshell: Prior to the 2016 presidential election, a data researcher at Cambridge University developed a personality-based app that consumers could access via Facebook. Just like any app, it had its own set of terms...

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Posted on April 9, 2018
iFocus Insights, Paid Search

For over a decade, email marketing has been the household staple for many marketing professionals to increase brand awareness and boost their return on investment (ROI). This isn't without merit - the ROI of email marketing is undeniable, at a whopping 3,700% on average. Similarly, email marketing conversion rates blow other tactics out of the water - consumers are twice as likely to sign up for your email list than they are to interact with your Facebook page, and email...

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Posted on March 17, 2018
SEO

Now that we're nearly a quarter into the new year, we can start to reflect on SEO strategies from 2017 and see where we’re headed in 2018. We’ve seen continued growth with mobile users as expected; citations decreasing in importance for local SEO; semantic search (analyzing searches to improve accuracy by understanding the searcher's intent and evaluating the contextual meaning of terms to provide more relevant results) continuing to be used to increase search accuracy; and more. So what’s in store...

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Posted on March 11, 2018
iFocus Insights, Meet the Team

How long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do.  I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical workday look like for you? The best part about my job is I never do the same thing every day. Usually they start off with 2 cups of coffee,...

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