What would we do without our lovely mommas? After all, they did give us the gift of life! They were there for us during our first days of school, cooked every meal for us, took care of us when we were sick...
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Now that we're nearly a quarter into the new year, we can start to reflect on SEO strategies from 2017 and see where we’re headed in 2018. We’ve seen continued growth with mobile users as expected; citations decreasing in importance for local SEO; semantic search (analyzing searches to improve accuracy by understanding the searcher's intent and evaluating the contextual meaning of terms to provide more relevant results) continuing to be used to increase search accuracy; and more. So what’s in store...
Read MoreHow long have you been working at iFocus? I have been with iFocus Marketing for two wonderful years. Describe what you do. I manage our Search Engine Optimization team (I know, what a mouthful). Essentially, my job is to improve our clients Organic Search rankings to increase website traffic and conversions. What does a typical workday look like for you? The best part about my job is I never do the same thing every day. Usually they start off with 2 cups of coffee,...
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We’ve been “egg-stra” busy this month at iFocus Marketing dying eggs, devouring bunny-shaped sugary treats, and preparing businesses for a successful Easter season! Although, Easter is religiously recognized as more than an occasion to break out your Sunday best or to hop around the yard in hunt of eggs, roughly 80% of Americans celebrate the holiday by exchanging candy, flowers, and other various gifts. According to Statistic Brain, consumers spent $14.6B on Easter-related products in 2017! If you want to...
Read MoreEveryone’s at least a little Irish on March 17th! Although St. Patrick’s Day is only a public holiday in a handful of places, it’s an occasion celebrated with green articles of clothing, a pint (or two) of beer from a local pub, and corned beef and cabbage by people all around the world. This year, this Irish celebration falls on a Saturday and is sure to be a craic*! *A term used to describe “having a good time” by the Irish We’ve prepared...
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Have you heard? Organic reach is steadily declining for the world’s most powerful social platform. In order to counteract this as a business, you will need to have a fully developed social media advertising strategy for paid ads. Facebook offers a large variety of advertising from single images and multi-image carousel ads to sophisticated retargeting ads. Facebook advertisements are used to create a farther-reaching and more interactive experience for your customers that can be much more impactful than just boosting...
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