Blog

We’re vigilantly up-to-date on the latest digital marketing news and ways we can help support you.

In today’s digital world, buttons are everywhere. Every website you visit has a navigation bar that’s filled with buttons. Those websites probably also have strong call-to-actions placed somewhere on the page. Every app you use requires you to push a button to trigger a command. Every digital ad you see has (or should have) a button that convinces you to click to get more information. Buttons are one of the most important elements in any digital design. They allow the user...

Valentine’s Day is coming, whether you like it or not. Even if you hate it, you can’t hate a huge opportunity to market your brand online! Especially right after the dead cold of winter when you haven’t had much foot or website traffic. We're sure a lot of you struggled in January trying to get people in your store, make a purchase online, or fill out a contact form on your site. Well, if there’s a way you can work...

You can (FINALLY) quit holding your breath… After an extended period of time, the number one request to Instagram by their 16 million customers, including the iFocus Marketing social marketing team, has been the scheduling and publishing of content. Instagram officially announced on January 30th that their API has been updated to the Instagram Graph API, built on the Facebook Graph API! So what exactly does this mean? Previously, businesses were unable to schedule Instagram posts in advance, view posts they’ve been...

How long have you been working at iFocus? I have been working for iFocus for about one and a half years. I started at the end of July in 2016. Describe what you do. I am the Creator of Opportunities (aka Regional Sales Manager) at iFocus. I support two of our major client groups by providing them with sales and strategy support. Also, I get the pleasure of meeting and speaking with business owners and marketing directors to learn about their business aspirations....

Are you seeing a decline in organic reach on your Facebook page? Many are trying to increase those numbers by putting by boosting posts or running like campaigns on their business pages to get likes. We started seeing a decline in reach in 2012 when only 16% of Facebook fans from a business were seeing page posts in their newsfeeds, and that number has gotten smaller as the years pass. Edgerank Checker found that between 2012 and 2014, organic reach...

Let’s be real. We all want more Instagram comments! Not only is increased engagement a sign that your social content is performing well, but it also gives you a chance to start a conversation with potential customers. So how do we increase user interaction? There’s a way to boost your Instagram engagement without coming across as tacky. Accompanying every post with, “Tag a friend!” or “Comment if…” doesn’t represent your brand well and comes off as desperate. And don’t even get me...