COVID-19

Another Reason to Keep Marketing During Coronavirus Summer 2020 Olympic Games: Postponed. Major League Baseball: On hold. Wimbledon Championships: Cancelled altogether.  Democratic National Convention: Pushed back. COVID-19’s effects on big, important events certainly weren’t unexpected, with shelter-in-place and quarantine orders in place across the country and in most places in the world. After all, you can’t fill a stadium with fans -- or have both offense and defense at a ball game -- during this new normal.  What might have been slightly less predictable for those...

For the last couple of weeks, we’ve been sharing information about digital marketing tactics during crises situations, like coronavirus. It’s especially important to take great care to ensure your small-business marketing content is appropriate for these uncertain times, when emotions are running high. Digital marketing is incredibly important to maintaining your share in the marketplace and recovering more quickly after a crisis, but we can imagine you’ve been thinking far more about whether your business has the finances to withstand the...

It can be stressful to operate a business in normal circumstances, let alone at a time when a coronavirus interferes with nearly every facet of daily life. It only makes sense that small business owners feel anxiety about what will happen to the companies they’ve worked so hard to build, especially if they got the “non-essential” label and were asked to temporarily close. Just because you aren’t actively working with customers right now, does not mean this is the time to...

With the whirlwind of news updates and shelter-in-place orders around the country, businesses are being forced to adapt to continue serving their customers and maintaining a strong flow of business.  Global mega-retailer Amazon is no different. They’ve had to shift their focus and shipping processes in order to handle the effects COVID-19 has produced in the online retail world.  According to an Amazon company blog, “We've recently seen an increase in people shopping online which has had an impact on how we...

You probably didn’t realize the amount of emails you had to unsubscribe from until you saw the COVID-19 statements come in from every business you’ve ever interacted with. It seems like every company put out a message regarding safety and health in relation to COVID-19 and their business processes. This poses a few questions for a lot of businesses: Do I need to put out a coronavirus statement? What do I say? How do I avoid making it sound like...

The recent outbreak of novel coronavirus has driven many businesses into a frenzy of the unknown. The potential spread and CDC recommendations have affected every industry’s operations, customer service, and potentially their bottom lines. Large national and global organizations have begun responding to these concerns with email and social media communications. Follow our best practices to help your small- or medium-sized business effectively communicate with your customers and employees during this time.  Remember that the current state of affairs is...