Data

Peter Drucker, known to some as the founding father of management, once said, “If you can’t measure it, you can’t improve it.” That’s been the whole idea behind Google’s Analytics platform for 15 years. In that time, the data giant has gone through a metamorphosis to become the most-utilized web analytics service in the world. Not too shabby for a platform that had its humble beginnings in the Urchin software platform. Now, Google has rolled out the newest iteration of its Analytics...

Political turmoil. Race riots. A global pandemic. Fake news. Extremism. A country divided. While these things may sound like literary fodder for the likes of Orwell and Rand, they often comprise the unfortunate reality many people find themselves in every time they log onto their favorite social media platform. They’re also the primary focus of Netflix’s new wave-making film, The Social Dilemma, a docu-drama that lays bare some of the darkest secrets of Silicon Valley. These secrets come from the mouths of...

Today’s world of multichannel digital marketing leaves many marketers with segmented data and even more fragmented insights. With click traffic coming in from multiple platforms, strategically planned campaigns, and variant testing across messaging we tend to find ourselves in a situation of data paralysis. One way to help consolidate some of your tracking is through UTM (Urchin Tracking Module) code that can be added to any URL. These parameters are simple to use and can be customized for any campaign,...

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product similar to something you just put in your cart. Seems kind of spooky, right? This ad likely appeared thanks to the targeted marketing power of geofencing. While geofencing...

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always changing Think of how consumers spent their time online five years ago compared to their habits today. Snapchat was uncharted territory for most people. That's crazy to...

If you've been checking your email in the last two weeks or so, you've likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven't seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection Regulation (GDPR) takes effect in the European Union. In preparation for GDPR, we've made some updates to our privacy policy, provided more in-depth information about how...

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with you and come up with the right mix of digital products to maximize your marketing dollars. However, one of the most powerful tools we have available...