Data Regulations in the Digital Age

With great (data) power comes great responsibility. Learn what regulations like GDPR, CCPA, and the ePD mean for your business’ digital marketing efforts.

The Importance of Geofencing in 2019

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product […]

Understanding Consumer Behavior in 2018

As many of you know, the way consumers engage with mobile devices is constantly changing. As an essential part of marketing your business, you can and should take time to educate yourself about how consumers are engaging with brands so you know how to market to them throughout their digital journey. Consumer behavior is always […]

GDPR: Why it Matters for Your U.S.-Based Business

If you’ve been checking your email in the last two weeks or so, you’ve likely gotten a notification from one or more third-party vendors notifying you of privacy policy updates thanks to GDPR. In case you haven’t seen these emails, they go a little something like this, On Friday, May 25th, the General Data Protection […]

Google Analytics is a Must-Have, not an Afterthought

As an agency, we at iFocus offer a lot of innovative, cutting-edge solutions to your digital marketing dilemmas. Depending on your business goals, we can craft a custom plan tailored to your geographic area, your target demographics, and your intended success metrics. Part of what makes our job fun is the opportunity to collaborate with […]