Display Advertising

Increase the Effectiveness in your Digital Marketing Targeting The ability to target your ideal audience in any digital channel is one of the keys to success in any digital marketing campaign. Market research through the U.S. Census Bureau or behavior patterns from Google Trends and Statista provide incredible insights. We can use these insights as a guide to ultimately decide which digital channels should be included in an overall strategy. When looking at these behavior patterns and demographic commonalities, it is worth...

Geofencing: What is it? Ever notice ads on your smartphone being catered specifically to your life? We’ve all had this experience before. You walk into the grocery store. As you’re using your phone to check your social media feed while waiting in the checkout line, you notice an ad on your feed for a product similar to something you just put in your cart. Seems kind of spooky, right? This ad likely appeared thanks to the targeted marketing power of geofencing. While geofencing...